Director of Email Marketing

We Go Beyond:

At Beyond, we believe that everyone should “Be You!”. Beyond is a community that upholds a culture of understanding, acceptance, and respect. We believe a person’s individuality, traits, beliefs, and characteristics should be valued and embraced. Living by this ethos is essential to the success of our business. Our goal is to foster a more inclusive environment where every employee visibly demonstrates inclusive behaviors and respect for individuals.

Job responsibilities:

• Develop highly effective and personalized email and push marketing  strategy and manage the Email operations team

• Colloborate with various  cross functional teams including marketing, merchandising, product, data activation, finance and engineering to increase sales, profitability and improve brand awareness

• Own and implement testing strategies to increase ROI for the email and Push programs

• Work with the creative team to develop effective email and push messaging and designs

• Provide expertise, leadership and direction on complex and personalized dynamic messaging, emails, customer segmentation, targeting and email  coupon strategy

• Oversee proper set-up, testing and deployment of email and push campaigns

• Work with a team of resources responsible for database set-up, segmentation, and executing out bound email marketing campaigns tracking performance relative to targets and continually optimizing results

• Oversee management of email and push marketing calendars, lead email white listing & ISP relations, CAN-SPAM compliance, list scrubbing, etc, refine and continually improve email marketing processes both on the marketing and technical side

• Study email industry best practices and provide recommendations to improve Overstock.com’s email and push programs

• Produce market research on competitor programs with recommendations to improve email programs and the email software/hardware systems

• Work with Overstock.com’s Engineering teams on email software system architecture,  upgrades and enhancements

• Experience hiring and leading diverse teams

Compensation Range: $153,750.00 - $191,675.00

Job Requirements

• B.S. in Marketing and/or a related field required, Masters degree or equivalent experience preferred. Technical and Analytical background preferred.

• 10+ years experience with email and Push Marketing, experience with databases

• 5+ years of leadership experience

• Experience in segmentation, multi-variate testing and/or other marketing testing, and marketing data analysis

• Experience in execution of complex, trigger based campaigns

• Familiarity with HTML, CSS and SQL

• Knowledge of reputation management best practices such as white listing and list management

• Excellent quantitative skills with an ability to identify trends/insights from data  

• Demonstrated ability to drive revenue and response from email and Push messaging  programs

• Strong communication skills (written, verbal and presentation) and ability to present to both technical and non-technical audiences

• Strong experience using state of the art marketing automation and multi-channel orchestration platforms (Braze Experience a plus)

• Outstanding organizational skills and the ability to manage multiple priorities

• Proficiency in Excel, PPT, Word and other MS Office applications, experience with online analytics and BI tools such as Google Analytics, Looker, Micro Stratefy, Data Studio

Who We Are:

We’re a passionate group of collaborative problem solvers and creative innovators, working on cutting-edge technology. From building award-winning retail applications (with amazing AR functionality) to creating leading blockchain and machine learning technologies, each of us embodies a unique value and contributes a diverse perspective to the team.

What We Offer:  

• 401k (6% match)

• Flexible Schedules

• Tuition Reimbursement, Leadership Development Program, & Mentorship Program

• Employee Resource Groups (LatinX, Black Employee Network, LGBTQIA+, Women’s Network, Women In Tech)

• And More…

*Benefits vary based on position, tenure, location, and employee election

Physical Requirements:

This position requires you to sit, stand and perform general office functions. You may also be required to lift up to 25 pounds occasionally. Bending, stooping