Principal, Consulting Services – Testing & Experimentation | Marketing Solutions

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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.

Come be a part of our team – you’ll work with great people, pioneering products cutting-edge technology, and in an environment that values and supports continued development.

What You'll Bring:

• 15+ years of experience in analytics, strategy consulting and / or marketing consulting. Client facing experience required.

• Knowledge of programmatic media planning and buying processes across the key media platforms, as well as being knowledgeable about the advertising media ecosystem.

• Demonstrated ability in helping to develop and execute comprehensive solution strategies, considering market dynamics, customer needs, and competitive landscape.

• Exceptional analytics and quantitative acumen with understanding of key experimentation methodologies, including suppression, A/B, synthetic control, and pairwise matching test approaches.

• Good understanding of statistical analysis, and measurement frameworks, along with a solid understanding of marketing analytics and data-driven decision-making within large organizations.

• Exceptional consulting and client-facing skills, including the ability to effectively present complex concepts and ideas to both technical and non-technical audiences, to build strong relationships, to assess client requirements, and to deliver impactful solutions.

• Proven experience working with cross-functional teams and collaborating with stakeholders at various levels, driving consensus and alignment towards a common goal.

• Excellent analytical and problem-solving skills, with the ability to synthesize complex information and derive actionable insights.

• Passion for staying up to date with the latest trends and advancements in experimentation and measurement.

• Four-year accredited college degree required. MBA preferred.

Impact You'll Make:

This role reports to the Senior Principal, Consulting Services.

The Consulting Services organization leads our client engagements for the Marketing Solutions product set. The goal for these engagements is to create credible, integrated partnerships with our clients to establish the successful adoption of our TruAudience products and solutions.
 

The Principal of Consulting Services – Testing & Experimentation will help guide the development of our experimentation & testing capabilities, both as a stand-a-lone offering and in conjunction with the existing analytics and identity solution set.  This role will report to the Sr. Principal, Consulting Services.
 

This is a highly cross-functional role aiding the development of the overarching strategy and being responsible for delivering results and growth goals.  The ideal candidate will have a strong consulting background, experience with the advertising ecosystem including media buying and planning with the most popular media platforms, and the ability to influence and collaborate across teams to ensure the successful adoption and implementation of these progressing capabilities.
 

The candidate must have an excellent understanding of the marketing measurement landscape with demonstrable experience with the design & implementation of marketing experimentation programs/solutions. 
This individual will contribute to winning strategies that deliver against the emerging solution and vertical business goals. Other responsibilities include assisting in the development of the portfolio of market positioning and messaging, creating sales tools and marketing strategy, and acting as a subject matter expert for thought leadership efforts, RFP responses, and sales pitches.

• You will lead customer incrementality testing & experimentation engagements, with responsibility for organizing internal teams to design, implement, measure and report on results in a timely manner.

• You’ll work to constru