Marketing Events Coordinator

THE FIRM

As a leading international law firm, we are dedicated to excellence through impactful communication, collaboration, and community involvement. Our company culture has earned us one of the "100 Best Companies to Work For" for 27 consecutive years. This honor, along with many others, highlights our commitment to innovation and professional development. At Alston & Bird LLP, our foundation is made of trust, reliability, and compassion.

JOB DESCRIPTION

GENERAL SUMMARY

Alston & Bird is seeking a dynamic and detail-oriented Marketing Events Coordinator to join our Marketing & Business Development team. This role is instrumental in delivering high-quality client events and experiences—both in-person and virtual—that strengthen relationships and support the firm’s strategic initiatives.

The ideal candidate thrives in a fast-paced professional services environment, brings strong event execution experience, and is passionate about delivering exceptional client service. This position offers the opportunity to work across offices, collaborate with cross-functional teams, and support a wide range of client-facing programs and sponsorships.

ESSENTIAL DUTIES

Event Planning & Execution

• Coordinate and execute client programs, including seminars, webinars, receptions, dinners, and special events

• Manage event logistics from start to finish, including venue sourcing and negotiation, vendor coordination, technology platform selection,

• budgeting, and on-site execution

• Support the development of program materials, multimedia elements, and communications

• Oversee registration, attendee experience, CLE coordination (as applicable), and post-event follow-up

Client Entertainment Season Ticket Program

• Maintain the client entertainment ticket program for the NYC office, which involves a highly organized system of inventory management, establishing relationships with vendors, on-going internal communications to attorneys, evaluating and determining best-use allocation of tickets, electronic transfer of tickets, detailed recording, tracking and reporting of usage, and research on new opportunities

Programs & Operations

• Coordinate the firm’s client gift and holiday programs, including sourcing and logistics

• Maintain accurate records and reporting across marketing systems and tools

Sponsorships & Client Engagement

• Manage firm sponsorships, including negotiating benefits, coordinating deliverables, and ensuring alignment with firm objectives

• Support client engagement initiatives, including event-related communications and follow-up

Collaboration & Stakeholder Engagement

• Serve as a key point of contact with vendors, venues, and industry partners

• Collaborate with marketing, practice groups, and cross-functional teams across offices

• Partner with internal departments including Conference Services, CLE, IT, and Communications

Technology & Systems

• Utilize firm tools and platforms such as Microsoft Office, Teams, Zoom, CRM systems, and marketing automation tools to manage programs and track results

SKILLS NEEDED TO BE SUCCESSFUL

• Positive, high-energy approach with a commitment to exceptional service

• Strong attention to detail and ability to execute seamlessly under pressure

• Creativity and innovation in designing engaging client experiences

• Ability to work collaboratively with professionals at all levels of the organization

• Flexibility and adaptability in a dynamic, fast-paced environment

EDUCATION & EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Hospitality, or a related field

• 3+ years of experience in event planning within a law firm or professional services environment

• Strong project management and organizational skills with the ability to manage multiple priorities

• Excellent communication and interpersonal skills, with a client-focused mindset

• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and virtual event platforms (Teams, Zoom)

• Willingness to travel (primarily domestic, occasional international) and support occasional evening/weeken