Director of Customer Lifecycle Marketing

What makes us Qlik   

Qlik helps enterprises around the world move faster, work smarter, and lead the way forward with an end-to-end solution for getting value out of data. A Gartner Magic Quadrant Leader for 14 years in a row! Our platform is the only one on the market that allows for open-ended, curiosity-driven exploration, giving everyone – at any skill level – the ability to make real discoveries that lead to real outcomes and transformative changes. We are a Values-Driven organization, operating in over 100 countries with 38,000 customers around the world. If you think we are interesting, please read on – we may be looking for you!    

Director of Customer Lifecycle Marketing at Qlik

The Director of Customer Lifecycle Marketing will play a key role in defining and optimizing the customer experience at Qlik, from initial engagement to retention and growth. This role will work cross-functionally with customer success, product marketing, digital marketing, and marketing ops to create and promote personalized campaigns that grow and nurture Qlik’s existing customer base. This position will work to maximize customer lifetime value while reducing churn through strategic customer communication, product promotion, and measurement tactics.

Responsibilities include, but not limited to:    

• Define the gold standard of customer success
  • Work as a team with Qlik’s Customer Success Organization to define the ideal customer experience at Qlik
  • Message and promote it to existing and new customers
• Upsell, Cross-sell, and Renewal Support
  • Launch personalized, targeted, and timely marketing campaigns to engage and nurture existing customers, promoting Qlik licenses and services
  • Support Quarterly Business Reviews and in-account days with an event-in-a-box to be used by Customer Success Managers, Consultants, and Services Sellers
• Product Adoption
  • Increase overall customer lifetime value by promoting new products and existing products
  • Partner with product-led growth, product trial owners, Qlik.com, and Qlik Community to increase healthy product usage and adoption to minimize churn and contraction.
• Customer Communication
  • Develop a lifecycle communication strategy that includes outreach programs such as Qlik Digest, our customer webinar program (Qlik Insider, Do More with Qlik, and Customer Spotlight), and customer community as a primary channel
  • Communicate important information such as product launches, feature enhancements, acquisitions, professional services and training opportunities, and product end-of-life
• Customer Data Strategy
  • Work with Marketing Ops, mine Qlik’s rich customer data sources including Salesforce, Qlik Community, Marketo, Customer Support Portal and more to develop a segmentation strategy that considers industry, firmographics, products licensed, loyalty sentiment
• Qlik Connect Promotion & Communication
  • Lead digital promotion and communication strategy to drive registration for Qlik’s annual customer summit
• Measurement
  • Track and analyze each stage of the customer lifecycle, assigning metrics to each step to ensure the success of our customer initiatives

Skills and qualifications for this role include:    

The Director of Customer Lifecycle Marketing should be a seasoned marketing professional with proven success owning this function at a prior organization. creative, tech-savvy data geek who takes a data-driven approach to marketing. Additional qualifications include:

• Bachelor’s degree and 10<