Sr Manager, Brand Strategy & Engagement

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Senior Manager, Brand Strategy & Consumer Engagement will support the Brand Director in developing and managing the brand strategy, planning, development, execution and coherence of marketing campaigns and activities to build and sustain NBC Entertainment show brands throughout their multi-platform lifecycle. This role will support the development and launch of developing holistic marketing and consumer engagement plans across a diverse range of NBC Entertainment priority programming, spanning premium scripted and unscripted series.

The senior manager is an important member of the Brand Marketing team, helping to deliver brand strategy, ideating concepts and spearheading execution of all initiatives, including digital activations, press-generating stunts, strategic partnerships and promotions, and network presence at consumer tentpole events. This person must be creative, strategic, and collaborative; expertly able to develop relationships across a variety of internal and external stakeholder groups, offering solutions for key business challenges and identifying amplification opportunities to maximize efficiency and effectiveness. 

A strong understanding of the evolving media landscape will be essential in this role, as this person will be tasked with driving viewership across a multi-platform ecosystem. 

Responsibilities:

• Support the planning, development, and execution of comprehensive multiplatform marketing plans for NBC shows
• Support the Brand Lead and work cross-divisionally to convert data and insights to campaign strategy
• Support the Brand Lead on assigned shows, leading a cross functional team to work collaboratively with various internal departments (media/production/legal/creative/publicity/social media) in overseeing strategy implementation and executing all aspects of the campaign, including partnering with production and creative teams on development and delivery of campaign assets
• Clearly communicate goals, positioning, and strategy to all constituents serving as the central hub for the entire marketing department, other NBC departments and external partners to ensure all communications adhere to brand voice and strategy and identify opportunities to increase exposure
• Know storylines, casting, key production info, scheduling, etc.  Monitor performance/health of the show, research, ratings, press, insights, social commentary, digital platform viewing and metrics.  Share info and as necessary guide/adjust the plans based on the findings
• Identify opportunities for consumer engagement, including the ability to evaluate spend through an ROI lens, where appropriate
• Author marketing campaign plans presentations and partner pitch decks, including the ability to independently craft a creative presentation narrative
• Act as point of contact with external agencies and partners, leading communication and providing strategic/creative feedback while managing approvals
• Build brand partnerships and secure co-marketing efforts that help drive reach, culture, conversation, and awareness
• Work in close collaboration with research and insights team, programming leadership and show producers to assess and determine target audience for each program, specific program attributes and promotable aspects to develop overall program positioning
• Support Comcast NBCU Symphony activities and partnerships with media entities, brand