Senior Analyst, Programmatic

Company Description

At Publicis LifeSpeed, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis LifeSpeed uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

Job Description

The Senior Analyst, Programmatic owns strategic planning and campaign execution for assigned clients.  This position is both strategic and tactical in scope, requiring the Senior Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of an Associate.  The Senior Analyst serves as the primary point of contact for the client and internal media teams their supports for all items regarding programmatic media.  The Senior Analyst, Programmatic trains junior team members on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communications and our collective agency POV.  While providing thought leadership, the Senior Analyst builds strong relationships and establishes clear lines of communication with internal and external partners. Senior Analysts will have a direct line of communication to senior members of the team which is designed to facilitate knowledge sharing in both directions.  Senior Analysts must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms.  Collaboration across all agency teams (Business Intelligence, Search, Media Strategy, Ad Operations, and Creative) is required.

Key Responsibilities

• Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Execute, manage, and optimize online media campaigns and programs for clients (e.g. auction/exchange based performance media, audience-based buying, remarketing, etc.) while meeting or surpassing client performance expectations
• Develop, grow, and maintain relationships with clients through exceptional client service
• Formulate proposals for new client opportunities
• Own the development of client decks and status documentation
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation for campaign launches
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners/ad tech firms (DSPs) to ensure accurate platform implementation
• Troubleshoot issues on all pre-production and live campaigns, overseeing campaign QA process by developing and maintaining quality control procedures for campaign implementations
• Lead and assist in coaching, managing, and educating Associates, helping to support campaigns
• Attend and participate in client meetings
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
• Multi-task and prioritize in a fast-paced and dynamic work environment
• Manage all self-service aspects of our tech stack, including our DMP, DSP partners, ad-verification services, and 3rd party data providers
• Pay great attention to detail and focus on quality of results and assume accountability and ownership of campaign execution
• Understand and effectively communicate the teams value proposition,