Director, Marketing Strategy - Partnerships

For this role, we are seeking an experienced Director of Partner Marketing to join our demand generation team and drive go-to-market strategies with key, strategic service Partners.

Reporting to the Vice President of Marketing Strategy, the ideal candidate will work in our Frisco, TX office and play a pivotal role in defining, building and scaling our global partnerships business. This position requires a track record of proven results in Partner marketing, creating partnership programming and delivering measurable business outcomes.

About the Role

In this opportunity as Director, Marketing Strategy - Partnerships, you will:

• Own relationship with the Partnerships & Alliances GM and its team; serve as primary demand generation contact and translate Partnerships targets and objectives into impactful marketing strategies and plans.
• Support strategic vision and roadmap for high-value partnerships to accelerate brand and product awareness, increase partner-sourced pipeline and drive new sales.
• Direct partner co-sell, re-sell and referral marketing efforts in conjunction with Partnerships, Sales, Content and Product Marketing teams across the globe; shape strategy, messaging, and content for campaigns.
• Build and maintain relationships with key service partners and systems integrators; work with external Partner marketing teams to understand shared goals, create joint marketing campaigns and attend planning calls regularly to ensure flawless execution of programs.
• Define and develop Partnerships playbook and standardized programming to drive internal/external execution of objectives and achieve consistency and scale across the organization.
• Accelerate Partner sales and demand through various marketing activities (tradeshows, webcasts, social media, etc.), providing thought-leadership and partner expertise as needed,
• Establish regular tracking mechanisms including standardized reports, clear attribution rules and measurement of results including performance of MDF funds.
• Accountable for partner Key Performance Indicators (KPIs), ensuring the achievement of annual partner pipeline targets and marketing-attributed sales targets.

About You

You're a fit for the role of Director, Marketing Strategy - Partnerships if your background includes:

• Minimum of 8-10+ years of relevant experience in demand generation roles, with 5 years experience in alliances, ecosystem or partner marketing
• Minimum of 8-10+ years of relevant experience in demand generation roles, with 5 years experience in alliances, ecosystem or partner marketing
• Ability to think strategically and analytically about business opportunities with strategic partners
• Proven success in managing campaign objectives that achieved pipeline and revenue growth, including budget management
• Track record of data and results-driven marketing
• Excellent at collaboration and communication in a matrixed environment

Skills and Competencies:

• Excellent relationship and influence management skills with both internal and external executives, stakeholders and strategic partners
• Experience working and collaborating with cross-functional teams and in navigating a complex, global organization
• Strong understanding of current industry trends
• Effective communication and presentation skills
• Strong analytical skills including deep understanding of MDF funds and Partner KPIs
• Ability to multitask, prioritize workload, work independently, adapt to the needs of a growing business and meet deadlines under time pressure

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What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected

• Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.

• Learning & Development: LinkedIn Learning access; internal Talent Marketplace with