Business Development Director, WA/NE/AK

Job Title : Business Development Director, WA/NE/AK

Locations: Off-Site WA – Seattle area 

About the Team

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

The Business Development Director WA, AK, NE ensures excellence in the planning and execution of Market growth and profit in alignment with the company's business performance objectives for the Spirits business in the assigned state.  This is primarily achieved through effectively leading, planning, directing, motivating, training, and measuring the Distributor’s direct organizations. Owns the management of the trade marketing agenda to supplement the sales initiatives. 

Role is responsible for embedding the Diageo’s vision set within our Distributor partner by providing clear direction and objectives.  Role significantly influences the distributor teams, maintains a two-way collaborative dialogue, emphasizing teamwork, and getting results.    

Role Responsibilities:

• Engage with state-level Distributor GMs on ensuring delivery of category financial and executional performance in assigned states 

• Identify and implement growth opportunities specific to category in assigned state/s, incorporating trends from latest insights gathered from the field 

• Identify and plan local-level activation events that build brand awareness and tell our unique stories to our core consumers 

• Equip and empower Distributor Field Sales teams on creating the “perfect outlet” 

• Accountable for execution and activation KPIs and market share growth in Strategic Accounts and Independent channels in the market 

• Identifies accounts with the greatest potential, allocates resources accordingly 

• Deliver financial responsibilities by developing and driving Execution and Depletion performance strategies with cross-functional teams (RGM, Activation, On-Premise, National Accounts, Finance) and Distributors in accordance with national brand, customer, and channel strategies. 

• Builds outstanding performance-based relationships with distributors and ensures Diageo’s route-to-market (RTM) is positioned to win for the short, medium, long term.  Is always evaluating RTM strategies and engaging internal support where needed to motivat