Lead Product Manager, Reputation Line of Business Expansion

Lead Product Manager, Reputation Line of Business Expansion
Location: Mountain View, CA
Reporting to: VP of Identity and Reputation
About Gen Digital
Gen Digital Inc (NASDAQ: GEN) is a global, Fortune 500 company dedicated to powering Digital Freedom through a trusted family of consumer brands that help people live safely, privately, and confidently online. Gen’s portfolio includes Norton, Avast, LifeLock, Reputation Defender, MoneyLion, and trusted partners, delivering cybersecurity, identity protection, privacy, and digital trust solutions to hundreds of millions of users worldwide.

Gen is a recognized leader in online reputation management and identity protection. Through Reputation Defender, Gen has pioneered solutions that help consumers monitor, manage, and improve how they appear online. Through LifeLock, Gen has built industry-leading capabilities in identity theft protection, recovery, and financial risk monitoring. As digital identity, financial standing, and online reputation become increasingly interconnected, Gen views reputation as a holistic concept that includes personal identity, financial health, and digital presence.

Gen is expanding its Reputation Line of Business both globally and across additional brands in the US, leveraging its combined strengths in reputation management and identity protection to deliver trusted, locally relevant experiences worldwide.
Role Overview
We are seeking a Lead Product Manager to drive expansion of Gen’s Reputation Line of Business, spanning international markets, additional brand integrations in the US, and external partners.

This role owns the platform strategy and capability roadmap for reputation-related products that serve multiple brands, including Reputation Defender, Norton, Avast, LifeLock, MoneyLion, and select third-party partners. The focus is on delivering a combination of globally available core capabilities and market-specific localized experiences, rather than replicating a single product or US-centric solution.

You will work closely with product managers responsible for individual brands, as well as engineering, design, legal, compliance, marketing, and partners, to integrate reputation, identity, and financial risk capabilities in ways that meet local customer needs, regulatory requirements, and trust expectations. This is a high-impact, cross-functional platform role that requires strong product leadership, global perspective, and the ability to influence across teams without direct authority.
Key Responsibilities
Reputation Line of Business Strategy
- Define and own the platform strategy and roadmap for the Reputation Line of Business, aligned with Gen’s broader Identity and Reputation vision.
- Establish a clear approach for delivering globally consistent reputation and identity capabilities alongside localized, market-specific features.
- Identify opportunities to integrate identity theft protection and financial risk signals into reputation experiences, recognizing reputation as a combination of digital presence, identity integrity, and financial standing.

Global and Market-Specific Experience Development
- Partner with regional and in-market teams to understand local reputation risks, including identity theft patterns, financial fraud, and culturally specific trust signals.
- Design and deliver localized reputation management experiences that encompass digital reputation, identity protection, and financial reputation, such as credit standing and fraud exposure.
- Ensure localization extends beyond language to include workflows, features, data sources, and value propositions relevant to each market.
- Incorporate local identity systems, credit frameworks, and financial risk indicators into customer-facing experiences where appropriate.

Platform and Capability Ownership
- Own shared reputation capabilities such as monitoring, scoring, sentiment analysis, alerts, identity and financial risk signals, and remediation workflows.
- Define platform requirements, APIs, and integration patterns that enable brands and external partners to embed reputation and identity capabilities into their products.
- Ensure the platform supports scalability, configurability, and brand differentiation across regions and use cases.

Brand and Partner Collaboration
- Work closely with product managers for Reputation Defender, Norton, Avast, and LifeLock to integrate reputation capabilities into brand-specific experiences.
- Support integrations with MoneyLion and external partners where reputation, identity, and financial insights enhance customer value.
- Align stakeholders across brands, regions, and partners around shared priorities, delivery plans, and success metrics.

Execution and Delivery
- Translate strategy into clear product requirements, milestones, and execution plans.
- Drive cross-functional execution acros