Director, Enablement Operations & Strategy
American ExpressAbout the role
Description
You Lead the Way. We’ve Got Your Back.
With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.
At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.
Join Team Amex and let's lead the way together.
The U.S. Consumer Services Team (USCS) is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.
The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
The Director of U.S. Consumer Marketing Enablement Operations & Strategy will oversee talent development and operational functions that power the Marketing Enablement Team (MET). The Director will oversee talent strategy and development including recruiting, onboarding, training, engagement, and career pipeline development. They will also manage centralized campaign planning, capacity management, inbound operational excellence requests, and partner closely with cross-functional teams across the organization.
The Director will lead a team of four colleagues and ensure the 120+ contractors / full-time colleagues on the Marketing Enablement Team (MET) have the skills, resources, and processes needed to deliver seamless and compliant marketing campaigns at scale.
Key Responsibilities:
Talent Strategy & Development: Oversee the strategy, recruiting, onboarding, training, and career pipeline growth process for the Marketing Enablement Team. Ensuring both full-time colleagues and contractors are equipped to succeed
Campaign Planning & Operational Management: Drive centralized planning and capacity management of major marketing initiative, including product launches, compliance updates, and cross-channel campaigns, while ensuring operational feasibility and efficiency
Compliance Enablement: Coordinate execution plans for standard cross-channel compliance updates, ensuring 100% adherence; perform proactive risk management for each project to minimize unexpected risks
Cross-Functional Collaboration: Partner with leaders and cross-functional teams across Marketing, Compliance, MarTech Experiences (ECMX) and other areas to ensure seamles
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