Social Media & Content Specialist

Social Media & Content Specialist

WANTABLE, PRIVATE BRANDS and WANTABLE CAFE

 MISSION:

Enhance the social media presence and reputation of Wantable Private Brands specifically on Instagram, TikTok, YouTube, and Facebook, aligning with business priorities to dramatically elevate social program KPIs.

• Wantable
• Private Brands: 78 & Sunny, Interval, Herizon, LFG
• Wantable Cafe

 Job Description:

The Social Media & Content Specialist will be responsible for crafting, developing, and executing highly engaging social content tailored specifically for Instagram, TikTok, YouTube, and Facebook. This role ensures the delivery of high-quality, consistent content while actively engaging with the brand's online community. The specialist manager will oversee the content calendar, manage direct interactions with the audience, create posts and content, and coordinate with various teams to align all content with the brand's strategic objectives.

Responsibilities:

• In partnership with Social Team Lead, maintain the content calendar for all brands, ensuring the timely and strategic release of content to boost awareness, engagement and brand awareness. (within provided brand guidelines)
• Collaborate with the Social Media & Strategy Lead to align content strategies with broader social media goals.
• Create the social media content calendar per the Direction of the Social Team Lead, ensuring strategic planning and precise goal setting for each platform.
• Create and distribute engaging multimedia content, such as IG reels, IG Stories, posts, TikToks, IGTV videos, organic YouTube content and live event coverage.
• Content can be created by the person in this role using tools of their choice or using Wantable’s preferred tools such as Canva, Capcut, Native platforms, etc. There is also a library of assets the person in this role will have access that should be utilized where possible.
• Manage and collaborate daily operations on social media platforms, including posting and interacting with the audience.
• Provide input and recommendations for creator and model management for photo and video shoots where applicable. Partner with the photo team producer to accomplish goals efficiently.
• Monitor social media and content performance metrics, using insights to optimize future content.
• Be the liaison and primary point of contact for community management. Respond to comments and messages to assist as needed.

Expected Outcomes for this position:

• Consistent daily posts regularly across the brand channels following platform and industry best practices.
• Target a minimum of 7 posts/content/re-posts per day per brand
•  Achieve a significant increase in social engagement metrics (targeting an engagement rate of 1.25% or higher and over 1500 reels views per reel. Bonus points if it reaches over 10K)
• Grow organic followers by 10% on Instagram and TikTok month over month.

Requirements

• Located in the Milwaukee area with transportation to get to/from the HQ, photo studio, and any other “location” sets locally as needed - sometimes on short notice.
• Proven experience in managing high-impact social media campaigns specifically on Instagram, TikTok, YouTube, and Facebook.
• Proficiency in digital content creation tools such as Adobe Creative Suite, Canva, Capcut and/or video editing software.
• Excellent communication skills, with the ability to work effectively, be flexible and nimble, and produce significant outputs quickly.

Skills:

Content Creation:

• Expertise in creating visually appealing content that reflects the latest fashion trends and brand aesthetics.
• Ability to create personalized, engaging content that resonates with the diverse tastes and preferences of each unique brand’s customer base.
• Proficiency in photo and video editing tools that highlight product details, styling tips and other brand stories.

Brand-Specific Strategic Planning:

• Skill in developing social media strategies that enhance customer engageme