Digital Product Owner

Position Description

At a Glance

 

Legrand has an exciting opportunity for a Digital Product Owner to join the Audio Video Division in Minnetonka, MN. The Digital Product Owner oversees the vision, strategy, and execution of the company’s public-facing website, ensuring it delivers measurable business value. This role serves as the voice for both customers and internal stakeholders, supporting brand development, demand generation, customer self-service, and distributor enablement within an Agile and Scrum framework. Collaboration with Marketing, IT, UX, Engineering, Sales, and external partners is crucial for prioritizing tasks, maintaining a high-quality backlog, and continually improving the website experience. The ideal candidate possesses strong product ownership skills, a process-driven approach, and excels in communication, negotiation, and cross-functional collaboration. Reporting to the Director of Digital & eCommerce, the Digital Product Owner is responsible for aligning stakeholders and guaranteeing successful project delivery through disciplined Agile practices

 

What Will You Do?

 

Product Vision & Strategy:

• In tandem with CPO, own and communicate the product vision and roadmap for LNCA’s Commercial AV website.
• Translate business goals (e.g., growth, lead generation, customer support, distributor enablement) into clear product outcomes.
• Ensure alignment between website roadmap and overall digital, marketing, and eCommerce strategies.
• Represent the team and its work in meetings with leadership, other divisions, international stakeholders, and across Legrand North and Central America.

Backlog Ownership & Prioritization:

• Create, refine, and prioritize the product backlog based on customer value, business impact, risk, and dependencies.
• Write clear user stories and acceptance criteria.
• Balance new feature development, technical debt, performance improvements, and compliance needs.

Agile & Scrum Execution:

• Serve as Product Owner within a Scrum team.
• Lead backlog grooming, sprint planning, sprint reviews, and retrospectives.
• Provide frequent clarification and fast decision-making to keep the team unblocked.
• Accept or reject completed work based on defined acceptance criteria.

Team, Stakeholder & Customer Collaboration:

• Act as the primary point of contact for website-related needs across Marketing, Brand, Engineering, Sales, Customer Support, IT, and Compliance.
• Gather and synthesize inputs from stakeholders, customers, distributors, and analytics.
• Clearly communicate priorities, progress, and tradeoffs.
• Collaborate closely with other leaders on the Digital team: UX, Development, Product Data, BSA, and Marketing.

Customer Experience & Optimization:

• Champion user experience, accessibility, performance, SEO, and content quality.
• Use analytics, customer feedback, and A/B testing to inform prioritization and improvements.
• Continuously optimize journeys such as product discovery, spec access, lead capture, and support.

Measurement & Outcomes:

• Define and track KPIs such as engagement, conversion rates, lead quality, site performance, and customer satisfaction.
• Use data to validate outcomes, inform roadmap decisions, and guide continuous improvement.

People Management:

• Manage and grow the team’s BSA, providing guidance on project prioritization and determining which projects require a BSA.
• Provide leadership and support through regular coaching.
• Execute the HR responsibilities of people managers at LNCA.

Qualifications

Required Skills

 

Minimum Education and Experience Required:

• Bachelor’s degree in business, computer science, information technology or related field.
• 3+ years’ experience as Digital Product Manager, Product Owner or similar role.

Essential Knowledge, Skills, and Abilities Required:

• Strong knowledge of Agile Scrum process and Agile principles.
• Strong understanding of websites, CMS platforms, UX principles, SEO, eCommerce and digital analytics.
• Outstanding written and oral communication, presentation and leadership skills.
• Excellent organizational and time management skills.
• Sharp analytical and problem-solving skills.
• Proven ability to translate business requirements into actionable user stories.
• Experience workin