Marketing Communications Manager

Requisition Number: 77289

 

The company built on breakthroughs. ​  
Join us.​          

                                                                    

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.  ​  

 

How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward. ​  

 

​At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.​   

 

​Come break through with us.  

As a leading developer, manufacturer, and global supplier of scientific laboratory products for 100 years, Corning’s Life Sciences segment collaborates with researchers seeking new approaches to increase efficiencies, reduce costs and compress timelines in the drug discovery process. Using unique expertise in the fields of materials science, surface science, optics, biochemistry and biology, the segment provides innovative solutions that improve productivity and enable breakthrough discoveries.

 

Scope of Position:

 

Corning Life Sciences is looking for a dynamic marketing professional to join our marketing communications team. If you’re passionate about transforming technical product information and scientific data into compelling marketing messages, then this may be the position for you. The Corning Life Sciences marketing team uses integrated marketing communications programs to reach scientists working across areas of research, bioproduction and drug packaging – from cancer to drug screening to cell therapy development and drug fill/finish with pharmaceutical glass packaging. We get excited about connecting scientists with the right solutions to further their research, bring a drug to clinical trials or protect a drug once it’s ready to be delivered to patients, all while growing our business and market share. If you’re ready to be a part of a team of seasoned professionals who loves communications and getting creative, then learn more about the role below.  In this role, you will work with internal business clients to develop integrated marketing communications strategies and tactics to support 3D Cell Culture and Drug Discovery new and existing products, as well as key regional and CLS marketing objectives.

 

Day to Day Responsibilities:

 

• Works with 3D CC/Drug Discovery/Advanced Cells commercial and business operations partners as well as internal scientific teams to develop comprehensive marketing strategies and tactical plans for the business groups and key marketing programs.
• Leads the strategy, execution and implementation of the tactical components of the integrated marketing communications plan across all relevant channels.
• Work with the Channel MarCom Leader to develop, plan and execute results driven channel marketing programs in support of business growth goals and advantaged distributor relationships.
• Monitors spending to stay within defined budget.
• Tracks results and reports back to internal stakeholders on lead generation, ROI as well as other relevant campaign metrics.
• Works with business, scientific and commercial teams to develop a deep understanding of the buying journey and personas for assigned market segments.
• Works with digital SMEs on marketing automation (lead nurture, lead attribution, etc.), web, social, webinars, SEO/SEM and other digital strategies and programs to generate awareness, create engagement and ultimately lead generation.
• Track results and optimizing programs across all integrated marketing communications channels, both online and offline.
• Works with the internal design teams and video producer as well as occasional outsourced work to external agencies.
• Works with cross functional team to identify relevant industry events. Work with the Tradeshow team and relevant internal stakeholders to an event strategy, including development of integrated marketing communications programs that maximize attendance and engagement before, during, and after events utilizing email, social, web, and other channels. Also responsible for developing booth layouts, in-booth messaging, and graphics.<