Website Integration Manager, Dealer Website Choice

Job Description

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Global Technical Center – Cadillac Tower, in Warren, MI three times per week, at minimum or other frequency dictated by the business.

Relocation: This job may be eligible for relocation.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

The Role:

The Website Product Manager plays a critical role in managing key aspects of the GM Dealer Digital Solutions Website Program, with a focus on vendor coordination, platform optimization, and technical integration oversight. This role works closely with GM brands, dealer teams, website providers, and internal stakeholders to ensure Tier 3 dealer websites function effectively and meet evolving business goals. This position helps translate business requirements into practical web solutions, troubleshoot platform and data issues, and support the rollout of new features and digital improvements. A key function of this position is centered around technical integration—ensuring that data flows correctly between systems, new tools and features are implemented smoothly, and platform updates are deployed without disruption. By combining technical knowledge with collaborative execution, the Website Product Manager contributes meaningfully to the stability, quality, and growth of GM’s digital retail experience.

What You’ll Do (Responsibilities):

• Oversee day-to-day operations of website vendors, including issue resolution and escalation coordination with internal stakeholders and vendor teams.
• Ensure vendor products and services consistently meet the needs of dealers, customers, and internal business owners.
• Maintain program and contract requirements, including DWC requirements in EBE/SFE, SLAs, integrations, and overall compliance.
• Lead regular business reviews with website vendor teams to track performance and improvement opportunities.
• Manage website change initiatives and prioritize requests in collaboration with internal and external stakeholders.
• Drive planning and execution of new website enhancements and feature launches, ensuring effective communication and alignment with program strategy.
• Participate in the definition of requirements with brand teams and vendor partners; communicate updates to key stakeholders and leadership.
• Provide brand teams with timely assistance and support to ensure consistency, compliance, and alignment with Tier 3 website objectives.
• Collaborate with the broader Dealer Digital Solutions team to integrate brand-specific needs and drive awareness across functions.
• Create and deliver presentations for leadership and internal stakeholders to facilitate discussion and decision-making on key Tier 3 initiatives.
• Strong engagement skills for gathering business requirements, balancing technical trade-offs, and aligning goals across teams.
• Skilled facilitator who can drive clarity and consensus across internal departments and external partners from planning through execution.

• Exceptional communicator—adept at translating technical concepts into clear, concise language for non-technical audiences.
• Proactive and solution-oriented with a strong ability to troubleshoot both technical and operational challenges.

Additional Job Description

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, or a related field is required.
• 3 or more years of experience in automotive, digital product management, website operations, or technology vendor oversight.
• Proven experience managing external technology partners or website vendors, including oversight of service level agreements (SLAs), contract compliance, and performance reviews.
• 3 or more years of experience in cross-functional project management, including gathering business requirements, prioritizing initiatives, and coordinating execution across internal and external teams.
• Working knowledge of front-end technologies (HTML, CSS, JavaScript) with the ability to interpret code, troubleshoot basic website issues, and communicate effectively with technical teams.
• Proficiency with APIs and data integrations, including conceptual understanding of endpoints and performance evaluation tools (e.g., Postman, Insomnia).
• Strong underst