Sr. Trade Marketing Manager, Premium Chocolate

Job Location: ​Parsippany​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

You have always loved it, now be part of it! Ferrero is searching for our next Senior Trade Marketing Manager to lead the in-store strategy and execution for our premium chocolate brand in a fast-paced consumer packaged goods (CPG) environment. In this role, you’ll drive Go-to-Market (GTM) plans, lead cross-functional collaboration, and manage a high-performing team to deliver results across mass, grocery, convenience, e-commerce, and discount channels.

 

This position is hybrid and will be based out of our North American HQ in Parsippany, NJ.

Main Responsibilities:

In-Store Activity Strategy

• Develop and execute the in-store activity strategy to bring the brand to life at retail.
• Lead the creation and rollout of Go-to-Market plans including Distribution, Shelving, Merchandising, and Pricing (DSMP).
• Define KPI objectives aligned with Class of Trade trends and brand strategy.
• Partner with Trade Business Intelligence to shape the Trade Investment strategy.
• Build and manage the in-store activity calendar by session and channel.
• Create sales support tools (e.g., seasonal and everyday display catalogs).
• Monitor competitive activity to inform business planning.

 

POS/Display & Pack Architecture

• Co-develop in-store activations and POS materials with Marketing.
• Collaborate with customer teams to drive growth and profitability.
• Build pack/price architecture frameworks to unlock channel and customer opportunities.

 

Annual Planning & Trade Investment

• Optimize Trade Spend Effectiveness with Revenue Management and Trade BI.
• Co-develop brand budgets (volume and revenue) with Marketing.
• Provide input to S&OP on distribution, promotion, and channel strategy.
• Align with Sales, Finance, and Shopper Marketing on trade spend and eCommerce investments.

 

Cross-Functional & Strategic Leadership

• Present GTM plans to the VP of Sales and Regional Marketing Head.
• Present annual plans to the VP of Trade Marketing & Category Management.
• Cascade plans to the Sales Organization and support Joint Business Plans (JBPs).
• Lead the monthly CAM (Category Activity Meeting) and support the Monthly Business Review (MBR) with trade insights.
• Input seasonal volume forecasts and update Demand Planning on NPD and display changes.

 

Team Leadership & People Development

• Recruit, coach, and develop a high-performing team.
• Foster a collaborative, motivated culture with clear goals and development plans.
• Maintain a strong succession pipeline and promote high employee engagement.

Who we are looking for:

• Bachelor’s degree in Business or Marketing required; MBA preferred.
• 8+ years of experience in CPG trade marketing or sales.
• Proven success across multi-channel CPG: C-store, Mass, Grocery, Dollar, e-Comm, and EU Discounters.
• Deep experience in Brand, Trade, and Customer Marketing with strong JBP execution.
• Inspirational leadership and team management experience.
• Strong communication and stakeholder influence skills.
• Commercially astute with excellent analytical and problem-solving skills.
• Proficient in Microsoft Office (Excel, PowerPoint, Word, OneNote).
• Skilled in presenting category insights to internal and external stakeholders.
• High integrity, collaborative mindset, and alignment with company values.

Compensation Data

The base salary range for this position is $146,000 - $196,000 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors permitted by law. This range represents the anticipated salary for this position at this time.

In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel we