Product Manager Graduate (Search Ads) - 2025 Start (BS/MS)

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.



Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.



Team Introduction

The Tiktok Search Ads team is committed to serving global Advertisers, providing advertising products for marketing on TikTok search, connecting global Advertiser brands, products and services with TikTok search users, helping advertisers grow their business on Tiktok search.

Tiktok search is growing rapidly and becoming the preferred search engine for Gen Z and beyond, by providing interesting, and useful video search results and engaging ways to discover new products. TikTok is becoming the search engine of the future, revolutionizing how we discover and engage with content. Join the search ads team to shape the future of search and commerce.



We are looking for talented individuals to join our team in 2025. As a graduate, you will get unparalleled opportunities for you to kickstart your career, pursue bold ideas and explore limitless growth opportunities. Co-create a future driven by your inspiration with TikTok.



Successful candidates must be able to commit to an onboarding date by end of year 2025.



Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible.



Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.



Responsibilities

- Participate in/Lead Search Ads product development for Tiktok & TikTok Shop search ad demand side (web ads/app ads/lead ads/TikTok shop ads)

- Deeply understand the advertiser needs, analyze the market and competitors, design products to provide better customer ROI and satisfaction. Track customer feedback, analyze product performance, and continuously iterate products

- Deeply understand the auction ads system and iterate strategies to improve system efficiency

- Constantly evolve processes and resources to improve the delivery speed and quality

- Develop a deep understanding of the global advertising market and the needs of search advertisers

- Corporate with R&D, middle platform, platform, PSO and other teams to advance the project