Senior Director of Marketing - Pink Stuff Brand

Senior Director of Marketing - Pink Stuff Brand

The Pink Stuff by StarBrands is a global leader in quality cleaning and laundry products. Renowned for our versatility, we boast over 2 billion organic views on TikTok, making us one of the most recognized brands in the world.

This role reports to the Vice President of Marketing

Are you a passionate brand builder? A consumer-centric marketer with an entrepreneurial spirit who thrives on creativity? If so, this role is for you. As the Senior Director of Marketing for Pink Stuff, you will oversee a strategic, digital-first brand. You will leverage consumer insights, category and competitive data, and business analytics to craft and implement breakthrough marketing initiatives. These initiatives will create a competitive brand advantage and support the company’s strategic and financial objectives.

Key Responsibilities:

Subject Matter Expertise:

• Deep understanding of the consumer, category, product, and emerging trends within household cleaners.
• Strong understanding of social media marketing and its impact on brand growth.
• Strong familiarity with eCommerce and digital strategies.

Brand Strategy & Go-To-Market Execution:

• Drive commercialization and brand activation efforts, collaborating with cross-functional departments.
• Coordinate with the platform Digital Hub on Social Strategy 
• Emphasize a digital-first approach in all marketing efforts to ensure the brand remains at the forefront of consumer engagement.
• Collaborate with Strategic Communications & Demand Generation to develop brand-building, digital-first marketing campaigns.
• Partner with the Insights team on market research and Category Management, utilizing available category reports to monitor competitive activity.
• Work closely with the Sales team to align customer strategies.

Product Portfolio Management & New Product Development:

• Assist in developing assigned portions of the annual Marketing Plan, Long-Term Plan, Operating Plan, and Growth & Strategy presentation.
• Own current brand performance and actionable 1–3 year business plans.
• Manage the P&L of the designated platform, balancing cost and growth opportunities to achieve profitability and growth targets.
• Conduct product line performance analysis, trends, insights, and feedback to identify opportunities to promote and grow a winning brand portfolio.
• Build business cases including market opportunity, investments, profitability, and growth projections.
• Manage new product launches through the stage gate process.
• Collaborate with the Pricing team to create and maintain the pricing strategy for the product, aiming to maximize profitability while staying market competitive.
• Lead insight-driven innovation to improve the product range, collaborating with R&D, Operations, Sales, etc., to ensure alignment with the brand strategy.

Qualifications:

• Education: 4-year BS degree in business or engineering; an MBA degree is an advantage.
• Experience: 10+ years of experience in brand management with product management experience in innovation/new product development; 5+ years in the Cleaners category.
• Team Management: 5+ years of managing direct reports.
• Proven track record of driving profitable growth.
• Analytical and strategic thinking, with the ability to digest complex information and make data-driven decisions.
• Strong financial acumen to analyze multiple aspects of product line performance, successfully budget and forecast, and understand cost implications of decisions.
• Ability to influence both formally and informally across functions.
• Creative thinking and solution-oriented mindset.
• Strong prioritization skills and good judgment in managing time against competing demands.
• Empathy and good listening skills to understand audience and consumer needs.
• Effective verbal communication and presentation skills: clear and concise writing, executive presence, and the ability to convey important or critical messages with the desired effect.
• Proactive collaboration with others: able to build commitment, foster open dialogue, and support diversity and input from all team members.
• Integrity, commitment, moral courage, and values-driven behavior.
• Ability to adapt to change and anticipate future needs.
• Can-do attitude and the desire to go above and beyond.

Salary Range: $145,000 - $200,000, bonus eligible

From big benefits to small, we take care of our associates!  After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and busine