Ice Cream Field E-Commerce and Integrated Marketing Manager

Terms & Conditions: Relocation or international assignment is not available for this role and relocation is not provided

The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company.​ A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories.​ Because we know, life tastes better with ice cream.​

ABOUT THE MAGNUM ICE CREAM COMPANY:

The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers.​ Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.​  

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.  We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.  

We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.  

We dream big but keep things simple to act fast.​ 

If you want to grow with us, make an impact, and shape the future of Ice Cream, this is the place for you! 

JOB PURPOSE:

This Field e-commerce and Integrated Marketing Manager sits within our field sales team and is responsible for partnering with our internal teams and retailers to co-create integrated marketing activity systems. You will be responsible for driving Magnum Ice Cream digital growth at our retailers to drive joint business objectives.

KEY RESPONSIBILITIES:

In this role, you will take full ownership of the digital relationships within our Central Division retailers. You will drive the collaboration across retail partners and internal dcommerce and shopper teams to ensure best in class big bet launches, improved ROI on marketing and digital campaigns, awareness of retailer hurdles and challenges, along with optimizing the retailers digital shelf.

Major responsibilities include:

• Partner with Digital Commerce and Shopper Marketing teams to co-create integrated marketing activity systems that align with both brand strategies and customer objectives.
• Serve as the primary liaison between field sales and retailer eCommerce site merchants, ensuring seamless communication and execution of digital initiatives.
• Represent digital commerce performance and shopper marketing plans in meetings with retailer buyers and category managers, translating insights into actionable strategies.
• Collaborate cross-functionally to optimize digital shelf presence, drive conversion, and enhance online merchandising effectiveness.
• Monitor and report on sales & campaign performance, providing feedback loops to internal teams and retailer partners to refine future activations.
• Act as retail media liaison with retailer and dcommerce internal team to ensure proper ROIs and use of dollars. Develop big bet campaigns with retailers
• Key emphasis will be placed on Kroger but interaction with Meijer, HEB, HyVee and additional retailers as they gain capabilities
• You will work closely with:
  • Customer Business Managers (Field teams)
  • Brand Team
  • Shopper Marketing Team
  • Digital Commerce Team

WHAT YOU NEED TO SUCCEED:  

The right candidate will be able to demonstrate a range of capabilities and attributes including, but not limited to:

• Ownership mindset – you ask challenging ‘why’ questions and take full accountability over your successes and failures
• Highly perceptive – you naturally look to “connect the dots,” and default to thinking big picture
• Growth mindset – you never settle for “good enough” and are always looking to optimize and evolve your approach
• Passion for strategy – you’re always trying to out-think your competition and look to play chess while others play checkers
• Resilient – you thrive on being challenged and demonstrate confidence while navigating ambiguity
• Doer, not just a thinker – you make strategic choices AND you activate against them
• Tenacity and Sense of urgency – you make things happen quickly and motivate others to be nimble and agile