Senior Brand Manager- Shave

About Harry’s 

Harry’s Inc. is building a modern CPG company by putting people first and delivering against real unmet consumer needs.

The company’s flagship brand - Harry’s -  was founded by Jeff Raider and Andy Katz-Mayfield in 2013. After successfully launching and scaling Harry’s, Jeff and Andy saw an opportunity to bring their experience building Harry’s to other CPG categories where the consumer has also been historically underserved.

Harry’s Inc. has grown significantly over the last ten years, and is now made up of four brands -  Harry’s, Flamingo, Lume, Mando -  and Harry’s Labs, the company’s incubation and M&A engine. The company employs more than 900 people across the U.S., U.K. and Germany, and is the largest CPG company built in the last 20 years.

At Harry’s Inc, our mission is to Create Things People Like More — whether it's a product, an experience, or an internal tool, we believe in making the things around us better for our customers, and our team.

Our mission extends beyond customers and team, to the community broadly. We believe that the best business models make a positive impact. So, we set aside 1% of sales across Harry’s, Flamingo, and Lume to support our social mission, including through donations to our nonprofit partners.

At the end of the day, the key to our success is our amazing people. From chemists, mechanical engineers, CX associates, to creative directors, sourcing managers, and logistics specialists, the Harry’s team is composed of some of the most brilliant, diverse, and humble people you’ll ever meet. Our company is a place of inclusion, innovation, and deeply ingrained values.

The Harry's Inc working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks everyday.  Can’t forget the free products and the opportunity to have some meetings without Zoom!

About the Opportunity and Your Role 

We are seeking a thoughtful and dynamic Senior Brand Manager with a passion for building brands, commercializing innovative products and developing and implementing groundbreaking strategies that drive omni-channel growth. The ideal candidate is proactive, collaborative and adept at solving complex problems through creative solutions. You should demonstrate a strong bias for action and have a proven track record of driving brand growth and equity, spearheading product commercialization and executing breakthrough go-to-market plans.

As the Senior Brand Manager for Harry’s iconic Shave business, you will have an unparalleled opportunity to drive impact leading the single largest category within both the Harry’s brand and Harry’s Inc. As the owner of this top-priority category you will be responsible for:

• Partnering with the Brand Director to define and execute a long-term brand strategy to position Harry’s as the leader in the shave category, driving brand awareness and customer loyalty 
• Developing and implementing innovative 360 Go-to-Market strategies that align with the brand’s vision and key business objectives, with a strong emphasis on market differentiation and positioning 
• Leading the commercialization and in-market launch of our upcoming innovation 
• Analyzing business trends and consumer insights to proactively adapt and optimize marketing strategies, identifying opportunities for significant brand growth and increased market penetration 
• Overseeing the future innovation roadmap from concept to execution, fostering cross-functional collaboration, creativity and operational efficiency
• Determining the pricing, promotional and positioning strategies for both existing businesses and strategic innovation
• Owning the marketing calendar including defining key messaging and tentpole moments and partnering with the Integrated Communications team to drive execution across channels
• Serving as the brand steward for your category ensuring consistent brand messaging and visualization across all retail and digital platforms
• Owning the budget for your category and ensuring resources are strategically allocated to maximize ROI and support priority projects 
• Providing strong input into both DTC and retail plans and partnering to build compelling sell stories and commercial strategies that will scale the business

This should describe you

• Bachelor’s degree required; MBA a plus 
• You have 6+ years of experience in brand management preferably within Consumer Goods
• You have a true o