Senior Segment Marketing Manager, Retail

<p><strong>This is Adyen</strong></p> <p><span style="font-weight: 400;">Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&amp;M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.&nbsp;</span></p> <p><span style="font-weight: 400;">For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.</span></p> <h4><strong>Senior Segment Marketing Manager, Retail</strong></h4> <p>At Adyen, we are at the forefront of financial technology, driving innovation in payment solutions for enterprise businesses globally. We are seeking a strategic and results-driven <strong>Senior Segment Marketing Manager, Retail</strong> to lead full-funnel demand generation strategies that win the hearts, minds, and wallets of enterprise retail merchants across North America.&nbsp;</p> <p>As a Senior Segment Marketing Manager at Adyen, you will own the end-to-end campaign journey, taking Adyen’s industry-leading financial technology platform and translating it into high-converting, vertical-specific marketing programs. This role sits at the intersection of strategic positioning, multi-channel campaign execution, and tight commercial alignment with Sales, SDR, and Partnerships teams.</p> <p>This hybrid role is based in our New York office and reports directly to the Head of North America Marketing, Unified Commerce and Digital.</p> <p><strong>What You’ll Do:&nbsp;</strong></p> <ul> <li><strong>GTM activation</strong>: Design, launch, and manage multi-channel marketing programs across paid, digital, events, and ABM to generate measurable pipeline and accelerate enterprise deal velocity.</li> <li><strong>Sector analysis:</strong> Deeply analyze payments trends, retail industry dynamics, and buyer personas to uncover critical audience pain points that inform messaging and campaign architecture.</li> <li><strong>Campaign strategy:</strong> Convert industry insights into compelling campaigns tailored for complex enterprise buying committees across both technical and business personas.</li> <li><strong>Cross-functional orchestration</strong>: Lead internal project pods (Product Marketing, Partner Marketing, Design, Content, etc.) with clear campaign briefs to deliver high-quality assets on schedule.</li> <li><strong>Commerc