Product Marketing Manager (Adabas & Natural)

Application Deadline:

12/31/2024

Software AG helps companies to manage and optimize their operations, infrastructure and technology with products that simplify complexity, increase transparency and prepare organizations for change.

Trusted by the world’s best brands for more than 50 years, Software AG’s AI-enabled process intelligence, application development, high-performance database, and strategic portfolio management solutions are used by banks, retailers, manufacturers, governments and more.

Software AG’s Adabas database & Natural development platform are used by the world’s leading organizations to build and deploy high-performance, mission-critical applications for IBM Z®, Linux® and cloud. Governments and businesses (in finance, manufacturing, retail and more) tailor these applications to give their organization a distinct competitive advantage and optimize them to meet the most demanding operational service level agreements. With a pledge to innovate Adabas & Natural to 2050 and beyond, we ensure our customer’s mission-critical Adabas & Natural applications are Future ready. Now.

Be you, join us. 

ABOUT THE JOB

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption.

Product Marketing is a strategic marketing function that bridges the gap between product management and the Go-to-market organization. Responsibilities include collaborating with the product management team to launch new offerings, build compelling messaging to retain existing customers and grow market share in key segments. This role will also work closely with the sales organization to improve productivity to help retain existing customers, secure new business as well as to support up-sell/cross-sell opportunities

About you:

• GTM Strategy – Contribute to go-to-market strategy by developing ideal customer profiles, building personas, defining use cases, and mapping the customer journey.

• Product Marketing Strategy – Work with colleagues to build and refine the messaging that ties individual products to our business strategy and creates a bridge to the challenges our customers face.

• Messaging and Positioning - Develop messaging frameworks and value propositions for the features and benefits of the product portfolio, differentiated by audience such as prospects, customers, analysts, partners, and employees.

• Subject Matter Expert – Leverage deep expertise in enterprise application for mainframe, Linux and cloud markets. Act as a subject matter expert to support strategic sales opportunities. Participate in thought leadership webinars, analyst briefings, and customer meetings. Contribute to white papers, campaign assets, and other materials as needed.

• Product Launches - Maximize the impact of new product releases by infusing the launch activities with value for the customer; collaborating with the product management, marketing, and demand generation teams on activations including external announcements, sales training, and upsell/cross-sell campaigns and assets.

• Sales Enablement - Collaborate with cross-functional teams to develop sales playbooks, training materials, product brochures, objection handling scripts, and ROI/TCO models to help accelerate the on-boarding of new reps and improve sales productivity.

• Competitive and Market Intelligence - Monitor product releases, partnerships, acquisitions, news, and customer wins from key competitors. Aid in the development of competitive battle cards and win themes against key vendors. Understand themes in the industry, customer challenges.

• Cross-team Collaboration – Be the go-to resource for other internal Marketing team counterparts for all things related to your product expertise.

Requirements:

• Ideally 5+ years of experience in product marketing or a product management role at enterprise technology/software company (preferably with enterprise application expertise on mainframe, Linux and cloud)

• 5+ years of marketing, product, or sales roles, ideally in a matrixed organization

• Strong messaging and storytelling skills with the ability to translate technical concepts to a wide audience using real world examples, visuals, and analogies

• A passion for learning new technologies and an aptitude to learn technical concepts quickly

• Ability to create documents and presentation materials for sales and other internal teams

• Excellent verbal and written communication