Senior Content Marketing Manager

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

 

About the team

The Roku Ad Marketing team is responsible for accelerating new revenue potential, advancing Roku's advertising brand positioning, and providing insights and inspiration that helps all businesses maximize their potential in TV streaming. Our team of marketers, strategists, and designers deliver client strategies, research and insights, new product innovations, events and experiences, and more that deliver on Roku's purpose to make TV better for everyone. 

 

About the role

Roku is looking for a senior marketer to join our Content Monetization team to re-envision the way we share the story of our content strategy with advertisers and to launch new opportunities to sponsor Roku’s rapidly expanding catalog of original and licensed content.

This person will lead storytelling efforts across all Roku content offerings, and will craft stories and sales materials promoting the biggest opportunities on the platform. Successful candidates will have deep expertise crafting bold, imaginative and persuasive messaging for marketers at brands and agencies, and will collaborate with peers on the content, analytics, design, communications and Sales teams, among others.

If you’re interested in helping tell the story of the continued evolution of streaming and the emergence of Roku as the lead in to TV, we want to hear from you.

For New York Only - The estimated annual salary for this position is between $133,000 - $208,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skillset, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

 

What you’ll be doing

• Lead the development of effective and persuasive sales narratives and materials that showcase Roku’s unique content and sponsorship opportunities
• Set an elevated creative standard and provide mentorship to a growing team of marketers, helping elevate their skills and output
• Bring Unmissable Moments – a series of sponsorable pop-culture events represented on platform - to life for our clients/advertisers with compelling packaging that inspires them to act
• Partner closely with Content, Design, Analytics & Sales to craft launch strategies and build assets that resonate, both emotionally and practically
• Identify new opportunities to bring Roku’s original and licensed content to life in market, including event activations, awards programs, industry moments and more
• Manage and maintain Roku’s sales enablement library for content solutions - ensuring our best thinking and most impactful materials are easy to access, up to date and aligned with our highest creative standards

 

We’re excited if you have

• 10+ years of relevant creative marketing and experience building strategic narratives for sales teams in media & entertainment.
• Prior experience selling content programs or series sponsorship to advertisers and an understanding of the broader content and CTV/streaming market that we sell into.
• A portfolio that shows off your expert communication skills, and the ability to distill complex technical information into clear, compelling marketing copy and materials.
• Experience developing marketing strategy to drive investment in original and licensed content.
• Ability to work under tight deadlines, navigate competing priorities, and effectively adjust work plans to respond to emerging challenges or opportunities.
• Experience mentoring other creative/marketing professionals to help them reach their full potential
• A comfort level breaking eggs in order to make an omelet – willingness to stretch established process to meet goals.

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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our empl