Sr. Manager Growth Marketing

ADP is hiring an experienced Senior Manager Growth Marketing, with expertise in B2B customer acquisition, client upsell/cross-sell campaign development, and project management, along with prior experience in client advocacy and event leadership being a plus.

The ideal candidate will be responsible for developing and executing demand generation campaigns that drive upsell/cross-sell opportunities with our current clients, managing regional events, and supporting the enhancement of our client engagement channels. This person must be a team player who loves collaborating in an organized and strategic manner, while remaining focused on expanding opportunities for new sales. Additionally, the ideal candidate is analytical, data-driven, and can track a set of goals to measure the effectiveness of programs and campaigns with the ability to articulate the business value of these metrics to all levels of the organization.

Responsibilities:

• Build and execute customer acquisition programs utilizing email, digital, and other channels to drive continued advancement of sales within our strategic product set.
• Develop and implement innovative cross/up-sell campaigns for existing clients that generate conversions at key inflection points in the customer journey.
• Collaborate with cross-functional teams to identify opportunities for client engagement and retention, leveraging data insights for continuous improvement.
• Manage all aspects of select regional events, including planning, execution, and follow-up to ensure a seamless experience and maximize impact.
• Collaborate across the marketing organization to develop content for digital programs, campaign assets, etc. necessary to execute successful campaigns.
• Utilize marketing automation tools to track campaign performance metrics and analyze results to optimize future initiatives.

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Qualifications

Skills and Experience:

• 6+ years’ experience in B2B marketing
• Ability to solve complex problems and take a broad perspective to identify innovative solutions
• Proven leadership skills to lead large projects or initiatives in a matrixed environment
• Strength in working with, and managing expectations across, cross-functional teams
• Ability to define marketing objectives, execute integrated campaigns, and track and evaluate results
• Strong analytical skills and experience using data to drive marketing decisions.
• Superb writing and general communications skills
• Ability to thrive in a fast-paced, collaborative environment.
• Experience with Salesforce, Eloqua, and/or other marketing/sales data management platforms required
• Preferred prior experience managing events and driving sponsorship results