Product Communications Senior Manager, TEPEZZA, Deerfield, IL (Rare Disease)

Career Category

Corporate Services

Job Description

HOW MIGHT YOU DEFY IMAGINATION?

If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.

Product Communications Senior Manager (Rare Disease)

In this role you will lead the development and implementation of communications initiatives that advance Amgen’s medicine for Thyroid Eye Disease (TED) and efforts in the TED, endocrinology and ophthalmology communities. You will report to the Senior Director, Product Communications (Rare Disease) and manage the Manager, Product Communications (Rare Disease) dedicated to TED.

Your work will be in close partnership with functional teams (e.g. marketing, advocacy, medical, clinical) and focused on creating meaningful impact through a range of communication channels (including social) and programs in the TED community.

This role will be preferably based in Deerfield/Chicago, IL (hybrid). Remote positions may be considered.

Responsibilities:

• Develop and implement communications strategies that support brand objectives in collaboration with the commercial, medical and advocacy teams.

• Partner with marketing and medical affairs teams to advance brand and disease awareness messages through communications channels, internal and external experts and maximize reach of campaign initiatives.

• Foster community engagement and connection to TED related resources, support and information through social media, including:

  • Pages about TED and TEPEZZA; emphasis on Facebook and Instagram

  • Content creation/curation, community management

  • Video content, including live event management

  • Influencer mapping and engagement

  • Optimization and analysis of performance

• Direct communications initiatives that create a more engaged patient community seeking its best possible care:  

  • Create and deliver impactful awareness campaigns that engage influential community leaders and advocacy organizations as well as people living with TED. Examples of recent campaigns here and here.

• Coordinate closely with Amgen’s Patient Advocacy Team to activate TED patient community; ensuring that our efforts truly reflect the patient voice and provide real positive support, resources and impact for the communities we serve.

• Identify opportunities to amplify events or programs, incorporate patient voices and maximize reach within communities

• Provide leadership for the manager, product communications for milestone communications plans, social media engagements and awareness activities

• Manage the development of multimedia content elevating patient stories; direct agency development of content and manage multiple layers of review and distribution.

• Craft FAQs, press releases, presentations, and develop communications materials in support of brand initiatives, programs and events for both internal and external audiences as appropriate.

• In partnership with agency and enterprise media lead, develop stories and pitches for media outreach; manage and guide external agencies around appropriate media pitches, spokespeople and message training.

• Collaborate with corporate communications team to integrate brand-related initiatives into corporate communications efforts such as:

  • Employee communications, including employee intranet site

  • External communications, including Amgen.com and several social media platforms

  • Create messaging and response documents anticipating and addressing crisis and issues.

  • Ensure product marketing content is aligned with the organization's brand and formatted to drive positive customer behavior.

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