Jobs and Careers
LI
Sr. Director of Lifecycle Marketing
Liquid WebUnited Statesfull_timeVerifiedPosted 14 Oct 2024
💰 $220,000/yr($180,000/yr – $220,000/yr)
About the role
At Liquid Web our commitment to excellence is as solid as our foundation. As a customer-focused and the most reliable Web Hosting company, we pride ourselves on delivering top-notch hosting solutions tailored to our customer’s needs. Our remote-friendly culture champions flexibility, ensuring our team can thrive wherever they call home. At the heart of our success lies our unwavering dedication to our employees, fostering a supportive environment that nurtures personal growth and professional development.
With a relentless pursuit of high performance, we drive innovation and exceed expectations, propelling our customers, our partners, our employees and our community towards success. Our CEO Jim Geiger said it best “Here at Liquid Web, we're not just about growth; we're about exponential expansion. Our journey is fueled by innovation, determination, and a relentless pursuit of excellence.”
Join us at Liquid Web and experience a synergy of customer-centricity, remote empowerment, employee well-being, and unstoppable growth.
The Senior Director of Lifecycle Marketing (LCM) position is a full-time remote role offering a competitive salary of $180K to $220K as well as a comprehensive performance based bonus package based on experience and geographic location. The position reports directly to the Chief Growth Officer.
In this role, you will be responsible for creating and executing lifecycle strategies to drive customer engagement, retention, cross-sell, upsell and overall revenue growth. A key focus will be on reducing customer churn through proactive initiatives and optimizing customer touchpoints. You will lead efforts across email marketing, retention programs, customer portal enhancements, and the development of upsell, cross-sell and add-on products. Working closely with product, sales, and marketing teams, you will ensure a cohesive approach to growing our customer base and improving customer lifetime value (CLTV).
With a relentless pursuit of high performance, we drive innovation and exceed expectations, propelling our customers, our partners, our employees and our community towards success. Our CEO Jim Geiger said it best “Here at Liquid Web, we're not just about growth; we're about exponential expansion. Our journey is fueled by innovation, determination, and a relentless pursuit of excellence.”
Join us at Liquid Web and experience a synergy of customer-centricity, remote empowerment, employee well-being, and unstoppable growth.
The Senior Director of Lifecycle Marketing (LCM) position is a full-time remote role offering a competitive salary of $180K to $220K as well as a comprehensive performance based bonus package based on experience and geographic location. The position reports directly to the Chief Growth Officer.
In this role, you will be responsible for creating and executing lifecycle strategies to drive customer engagement, retention, cross-sell, upsell and overall revenue growth. A key focus will be on reducing customer churn through proactive initiatives and optimizing customer touchpoints. You will lead efforts across email marketing, retention programs, customer portal enhancements, and the development of upsell, cross-sell and add-on products. Working closely with product, sales, and marketing teams, you will ensure a cohesive approach to growing our customer base and improving customer lifetime value (CLTV).
Responsibilities:
- Develop & Execute Lifecycle Marketing Strategy:
- Own and lead the development of end-to-end customer lifecycle marketing strategies, focusing on email, retention, cross-sell, upsell, churn reduction, and customer engagement
- Email Marketing:
- Oversee email marketing campaigns that engage customers throughout their lifecycle, utilizing data-driven segmentation, personalization, and optimization to drive results
- Develop nurture email journeys to drive higher lead conversions across Liquid Web product lines.
- Customer Retention & Loyalty Programs:
- Design and manage customer retention programs that increase product usage and loyalty, ensuring continuous engagement with the Liquid Web brand
- Churn Reduction Initiatives:
- Proactively identify and implement strategies to reduce customer churn by analyzing data, identifying pain points and early warning signals for targeted interventions
- Cross-sell & Upsell Initiatives:
- Implement cross-sell and upsell strategies to drive incremental revenue through relevant product offerings, services, and add-ons
- Maximize revenue potential in the existing customer base
- Customer Portal Development and Growth:
- Oversee the development and ongoing enhancement of a user-friendly customer portal to provide self-service capabilities
- Collaborate with product and engineering teams to improve the customer portal experience, making it a hub for engagement and marketplace growth opportunities
- Product Growth & Add-on Services:
- Develop and manage a portfolio of complementary add-on products to enhance the value proposition for existing customers
- Work closely with the product team to identify new features, services, and add-ons that align with customer needs and drive upsell and cross-sell growth
- Data-Driven Decision Making:
- Leverage customer data and insights to make informed decisions and continuously improve marketing strategies, focusing on customer retention and growth
- Team Leadership:
- Build and lead a high-performing lifecycle and cross-fu
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s