Product Specialist, Digital

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. 

Position Overview:
Dutch Bros is seeking a motivated and detail-oriented Product Specialist to join a dynamic and growing Product team. Acting as a key support partner to Product Owners, you will work closely with cross-functional stakeholders to gather requirements, analyze data, and assist in defining features that deliver a best-in-class experience for our customers, Broistas, and everyone who engages with our brand.

This role will support the management and optimization of one or more technology platforms including the Dutch Bros Mobile App, CRM, CDP, Loyalty, and Customer Engagement Platforms, as well as integrations between systems.

As a Product Specialist, you will play an important role in helping execute on the digital product vision—translating business needs into actionable requirements, assisting with product delivery, and maintaining documentation that supports the growth and efficiency of the Product team at Dutch Bros.

Job Qualifications:

• 2–4 years of experience in the QSR, Retail, or Technology industry required with exposure to digital products.

• Experience supporting product, business analysis, or digital operations within an Agile/Scrum environment.

• Bachelor's Degree in a related field (Business, Business Information Systems, Information Technology, Marketing, etc.), preferred.

• Strong communication and interpersonal skills, with the ability to collaborate effectively across business and technical teams.

• Fundamental understanding of the product lifecycle and agile development processes.

• Proven experience working with data to derive meaningful insights, identify trends, and support data-informed decision-making.

• Strong understanding of solution design principles and the ability to create clear, accurate integration mappings across systems and data flows.

• Strong organizational skills and attention to detail in managing documentation and requirements.

• Experience with tools such as Jira, Confluence, G Suite, Microsoft Office, and data analysis platforms like Google Analytics or equivalent.

• Familiarity with UI/UX design principles and design tools such as Figma or Miro, preferred.

• Experience working with consumer-facing mobile applications or customer engagement platforms (CRM, Loyalty, CDP, Messaging, etc.), preferred.

• Certifications in agile or product management (e.g., CSPO, PSPO, PSM) are a plus.

Location Requirement: 
This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Key Result Areas (KRAs):
Contribute to product delivery and execution:

• Support the coordination of product releases, feature rollouts, and testing activities.

• Assist in drafting release notes, documentation, and user guides for new functionality.

• Participate in user acceptance testing (UAT) and help gather and organize feedback.

• Maintain up-to-date product documentation, process flows, and technical references for internal teams.

• Assist in analyzing defects and performance metrics to identify opportunities for continuous improvement.

• Help ensure data integrity, usability, and performance across supported systems.

Foster collaboration and continuous improvement within the Product team:

• Partner with Product Owners and cross-functional teams to improve product processes and delivery practices.

• Contribute to the development of templates, standards, and documentation to strengthen the Product team’s operational model.

• Actively participate in agile ceremonies and share learnings, ideas, and insights to enhance team performance.

• Demonstrate a growth mindset by pursuing opportunities for professional development in digital product management and technology.

• Promote a culture of collaboration, accountability, and curiosity within the Product team.

Skills: