Sr. Manager, Paid Media

Overview

 

 

About You.

As a Senior Manager of Paid Media, you will drive the development and execution of Noodles & Company’s paid media strategy, ensuring optimal campaign performance and alignment with business objectives. Your deep expertise in digital media and ability to foster collaboration across teams and agencies will deliver measurable, impactful results.

 

You are a data-driven, results-oriented marketing leader who thrives in a fast-paced, collaborative environment. Your passion for data and analytics empowers you to leverage audience insights, craft compelling strategies, and design seamless customer journeys. You excel at building strong partnerships to bring innovative campaigns to life.

 

About Noodles

At Noodles & Company, our mission is to always nourish and inspire every team member, guest and community we serve. We accomplish this by living our values of We Care, We Show Pride, We are Passionate, and We Love Life! We provide our team members with opportunities to learn culinary skills working with fresh food and the art of personal connection with our guests. Come join our amazing team, make new friends, develop your career, and have fun!

 

Benefits Careers at Noodles are served with a side of:

• Pay range: $95,000-$115,000 annual salary
• Eligible for annual performance bonus up to 17.5%
• Flexible paid time off
• Medical, dental and vision insurance
• 401(k) and stock purchase discounts
• Paid maternity and paternity leaves, adoption, and surrogacy benefits
• Discounts through our gift card program
• Scholarship opportunities through Noodles Foundation
• Monthly technology stipend
• Learn more about our benefits: https://www.noodles.com/careers/perks

Your Day in the Life

Strategic Leadership

• Develop and oversee a comprehensive paid media strategy in alignment with marketing and business goals.
• Drive customer acquisition, retention, and brand awareness through targeted media campaigns.
• Collaborate with cross-functional teams to ensure paid media efforts are integrated into broader omnichannel strategies, including CRM, social, content, and product marketing.

Campaign Development & Execution

• Oversee end-to-end media campaign planning, execution, and optimization across digital and traditional channels (e.g., search, social, display, video, CTV and emerging platforms).
• Work with internal and agency creative teams to ensure campaign assets align with brand guidelines and are optimized for performance.
• Leverage real-time data to implement in-flight campaign optimizations and ensure campaigns are meeting or exceeding KPIs.

Team & Stakeholder Collaboration

• Act as a key liaison among internal teams (marketing, analytics, product) and external agency partners.
• Build strong relationships with platform partners (e.g., Google, Meta, TikTok) to stay ahead of trends, secure beta opportunities, and optimize media performance.
• Mentor and coach junior team members, fostering growth and professional development.

Budget & Performance Management

• Own and manage the paid media budget, ensuring efficient allocation and adherence to spend forecasts.
• Conduct in-depth performance analyses to maximize ROI and guide future investments.
• Prepare and deliver regular performance reports and executive-level summaries to key stakeholders.

Audience & Data Insights

• Collaborate with analytics teams to incorporate audience segmentation and behavioral insights into campaigns.
• Use zero- and first-party data to design personalized, cross-channel strategies.
• Develop advanced retargeting, prospecting, and lookalike modeling tactics to engage key audiences,
• Leverage a Customer Data Platform (CDP) to uncover new opportunities and optimize campaign approaches.

Innovation & Best Practices

• Stay current on industry trends, emerging platforms, and consumer behavior to ensure campaigns remain cutting-edge.
• Test and scale new media opportunities, platforms, and technologies to stay ahead in the competitive landscape.
• Ensure compliance with data privacy regulations, partnering with legal and IT as needed.

What You Bring to the Team

• 7–10 years of paid media management experience, including digital media buying, planning, and strategy.
• Expertise in leveraging platforms like Google Ads, Meta Ads Manager, TikTok Ads Manager, TradeDesk/