Senior Marketing Communications Director

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all! You matter, and so does the impact you can make with us.

 

We’re hiring a Senior Marketing Communications Director in Houston, TX. 

 

We're hiring a Senior Marketing Communications Director in Houston, TX. The Sr. Director is responsible for the overall communications strategies, marketing programs and events for Greater Houston (Houston and Gulf Coast teams). Supervises communications and marketing staff and oversees the development and implementation of Greater Houston communications programs supporting strategic priorities set by the Senior Vice President / Executive Director (SVP/ED) of the Greater Houston market.

 

This is an office-based position that offers a hybrid schedule. The office is in Houston, TX.

 

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

 

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsibilities

The Sr. Director will develop and maintain strong media relationships and partnerships. Quickly and professionally handle sensitive information and issues. Participate in the planning and development of cause-marketing plans. Lead the Association's response to internal and external crises and sensitive issues. Work collaboratively with the leadership team of Greater Houston to determine how communications and marketing can support and impact the strategic goals of the American Heart Association. Coordinates advertising and public service campaigns. Works with regional volunteers, partners and staff leadership, regional staff, news media, outside organizations and the public to enhance the American Heart Association’s image and disseminate key messages. 

• Provides coaching and direct supervision for the Director of Communications. Reports directly to the Senior Vice President / Executive Director for Greater Houston.
• Works with SVP/ED for Greater Houston to determine vision and direction for the Greater Houston communications strategic plan. Supervises overall planning for the communications function. Leads communications staff in the development of effective communications plans for key initiatives of the American Heart Association.
• Responsible for activities in the functional areas of local and regional-level implementation of cause-marketing initiatives, media relations, public relations, media advocacy, issues, and crisis management and, where applicable, advertising targeting the public.
• Coordinates the implementation of local marketing and public relations campaigns.
• Works with local staff to assure knowledge of and adherence to branding guidelines and handles The Association’s master brand and cause sub-brands to ensure successful implementation across the region.
• Partners with other senior staff of Greater Houston to fully integrate and localize each cause for the region.
• Works with the SVP/ED for Greater Houston and leads marketing and development staff in the development of effective communications and marketing plans for implementing American Heart Association/American Stroke Association causes in Greater Houston markets (luncheons, galas, walks, etc.). Leads marketing, communications staff to implement initiatives.
• Assures integration of organization focus and key messages across all communications, marketing, and event activities, including public and media relations, advertising, and media advocacy.
• Protects and enhances American Heart Association’s/American Stroke Association’s image and leads the organization in generating greater passion about the American Heart Association.
•  
• Leads staff with diverse functions/skills. Management includes developing integrated goals and performance standards; mentoring and counseling staff; interviewing, hiring, and training staff; evaluating staff performance, and empowering team members to lead and foster American Heart Association initiatives.

 

Qualifications

• 5 years of relevant experience in communica