CMI US Sales Lead

Company Description

Location: Arizona preferred

REFID734124

Job Description

NielsenIQ Consumer Insights is helping clients win with their consumers and shoppers. It is known for its consultancy approach and innovative solutions to uncover growth.  

Standing at the forefront of research and technology, NielsenIQ Consumer Insights combines best-in-class research and technology to uncover insights across the consumer journey from understanding category/brand perceptions to shopping in real/virtual stores to capturing consumption moments. In NielsenIQ's Consumer Insights team, you will work with industry’s leading marketers and see your work come to life.   

NielsenIQ is searching for a US Sales Lead for its Consumer Insights team to play a strategic role with senior team leaders while supporting and growing new client relationships.  

The US Sales Lead is an integral part of the sales team and serves to support the team revenue goals by helping to sell-in customized quantitative and qualitative solutions. This includes helping to generate new leads, creating proposals, participating in client pitches, creating and sharing Thought Leadership, and support in managing end-to-end sales cycles.  

Responsibilities

• Lead the development of strong and captivating proposals to meet client needs, based on short research briefs and/or elaborate RFPs  
• Demonstrate expertise in Tech, Media, Gaming, and Fintech categories.
• Understand how to probe the client and ask the right questions to design the research proposal 
• Design the research study, connecting the dots to create a compelling proposal   
• Lead the costing structure, methodological design, analytical framework, etc. using sales platforms for costing 
• Ability to create sales cadences and track revenue pipeline  
• Collaborate with Marketing team on sales campaign outreaches to generate new leads 
• Lead internal and external capabilities sharing to build CI awareness and work with Sales Lead to create new opportunities  
• Understand and influence the positioning of each CI solution and know how to best present this to clients 
• Ability to pull in historical client specific insights, industry material and thought leadership information into client conversations and proposals to build context and clarity to the outcomes our solutions can deliver  
• Work closely with the sales lead to help execute and manage end-to-end sales process including pricing, cross-selling, upselling, negotiations, and closing   
• Works cross-functionally, be a client advocate and with account team leadership to deliver against client needs 
• Lead client meetings, understand client business objectives and support sales follow ups and next steps  

General Skills

• Understands research approaches across shopper, consumer and brand understanding, and consumer experience research 
• Curiosity and passion to learn about broader NielsenIQ solutions that impact custom insights business 
• Builds deep client relationships and is viewed as a trusted advisor 
• Ability to help manage client expectations through the sales life-cycle, ensuring client satisfaction by providing proposal and follow-ups in a timely manner 
• Grows relationships with clients 
• Strong analytical and communication skills; excellent attention to detail 
• Drives successful business outcomes for clients 
• Able to act independently, problem solver 

Qualifications

• Bachelor's degree required                                                                
• 4+ years of experience in market research or sales with internal or external client exposure 
• Consultative selling experience  
• Excellent oral communication and writing skills      
• Strong Marketing/Research background with analytic aptitude 
• Strong Project Management and MS Office skills  
• Strong interpersonal skills, highly motivated, strong orientation toward client relationships 
• Ability to handle multiple projects/assignments at once, and prioritize based on client and team feedback 

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platfor