Senior Social Media Manager - YITTY

Job Description

YITTY is currently looking for a Senior Social Media Manager.

How Do You Fit In?

YITTY is looking for a strategic, culture-savvy Senior Social Media Manager to lead our organic social media presence and shape how our brand shows up in the world. This person will be responsible for developing and executing content strategies across all social platforms to grow brand awareness, strengthen our community, and increase engagement.

Reporting to the VP of PR & Brand Partnerships, this role requires a highly creative and detail-oriented leader who thrives in a fast-paced, collaborative environment and understands the power of social to drive brand storytelling, build community, and create cultural relevance.

What You’ll Do:

• Lead the strategy and execution of a long-term, cross-platform content plan that fuels brand awareness, social growth, and business objectives.

• Own the content calendar across all platforms—primarily Instagram and TikTok —ensuring posts are aligned with brand voice, priorities, and campaign timelines.

• Mentor the Social Content Coordinator, collaborating to produce innovative, high-impact content and build a best-in-class community engagement strategy.

• Develop the brand’s tone of voice and visual identity on social media, keeping it fresh, inclusive, and culturally resonant.

• Partner with internal stakeholders across Marketing, PR, Creative and Legal to support broader brand and business initiatives.

• Drive talent-centered campaigns, collaborating closely with PR and Influencer teams to ideate and activate content around key celebrity/influencer moments.

• Stay ahead of platform trends, emerging tech, and cultural moments, providing strategic recommendations that help YITTY lead rather than follow.

• Establish social media governance standards to ensure consistency, quality, and brand integrity across all content and platforms.

• Manage organic boosting on Instagram, optimizing high-performing content to extend reach and engagement while aligning with broader social and campaign strategies.

• Track and analyze performance, delivering weekly and monthly reporting on key KPIs and translating insights into actionable improvements.

• Contribute to broader thought leadership, internally and externally, around social trends, creator innovation, and the evolving digital landscape.

• Support real-time engagement and social listening, helping the brand respond quickly and thoughtfully to moments that matter to our community.

What You Bring:

• 7+ years of social media experience, including leading channel strategy, content ideation, and cross-functional campaign planning.

• Demonstrated success building and growing social-first brands, particularly in fashion, beauty, lifestyle, or consumer-focused categories.

• Deep understanding of content performance, platform best practices, and social analytics tools.

• Proven experience working directly with creators, talent, and influencers in a highly collaborative, digital-first environment.

• Strong creative instincts and an eye for design, copy, and tone that resonates with Gen Z and millennial audiences.

• Highly organized, proactive, and detail-oriented with the ability to manage multiple priorities in a fast-moving environment.

• A team-first mindset and positive, can-do attitude—flexible with changes and excited to evolve with the brand.

Where we are:

• This role will be based in our El Segundo Headquarters   

Compensation & Total Rewards:  

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:   

-Hybrid Work Schedule*

-Discretionary Paid Time Off*    

-Summer Fridays*    

-Healthcare Plans    

-Employee Discounts    

-401k    

-Annual Bonus Program    

-Equity Program*    

-And More    

*Varied for retail, fulfillment and fully remote roles. 

The annual base salary range for this position is from $90,000-$120,000. The range provided includes the base salary that Fabletics expects to pay for the role.