Sr Director/Director of B2B Marketing

TITLE:

Sr Director/Director of B2B Marketing

Title:  Sr Director/Director B2B Marketing

Reports To:   Senior Vice President, US Marketing

Location:  Richmond

 

Indivior is a global pharmaceutical company working to help change patients' lives by developing medicines to treat opioid use disorder (OUD). Our vision is that all patients around the world will have access to evidence-based treatment for the chronic conditions and co-occurring disorders of OUD. Indivior is dedicated to transforming OUD from a global human crisis to a recognized and treated chronic disease. Building on its global portfolio of OUD treatments, Indivior has a pipeline of product candidates designed to expand on its heritage in this category. Headquartered in the United States in Richmond, VA, Indivior employs over 1,000 individuals globally and its portfolio of products is available in over 30 countries worldwide. Visit www.indivior.com to learn more. Connect with Indivior on LinkedIn by visiting www.linkedin.com/company/indivior.  

 

POSITION SUMMARY: 

We are searching for an inspiring, dynamic, and collaborative commercial leader with a successful track record of building and leading high-performing teams, delivering Business to Business (B2B) strategies, and driving a culture of high engagement, accountability, and performance. The Senior Director of B2B Marketing will be responsible for defining the customer strategy, value proposition and account execution plans for Organized Health System (OHS) customers and Payors within the Addiction Sciences business unit focused on expanding treatment for OUD patients, including access to SUBLOCADE.

The successful candidate will lead B2B Marketing, defining brand strategies and execution plans to achieve business goals across key account segments. The Senior Director, B2B Marketing will report to the Senior Vice President US Marketing and have full accountability for Key Decision Maker (KDM) marketing efforts in the US, overseeing Organized Health Systems, Criminal Justice System and Payor Marketing efforts. This role will collaborate across various teams including (and not limited to) Account Field Teams, Market Access, Commercial Sales, Government Affairs, Medical Affairs, Channel, Analytics, Finance and Operations. This role is highly visible and critical to the success of Indivior. The role is a key member of the US Brand Leadership team.

 

ESSENTIAL FUNCTIONS:  

The responsibilities of this role include, but are not limited to, the following:

• Develop and lead a best-in-class B2B marketing team that drives strategic brand direction and delivers customer-specific solutions across systems—including field access teams, payor accounts, CJS, conferences, and digital platforms.
• Own the strategic marketing approach for B2B customers, especially across Organized Health Systems, Payors, and the Criminal Justice System—recognizing the scale and complexity of each segment.
• Ensure appropriate B2B marketing plans and value solutions are developed and executed, aligned to brand strategies.  Examples include customer facing value tools, peer education presentations, strategy & execution plans for conferences, and B2B digital platforms / websites to educate key decision makers.
• Lead and manage the B2B marketing team, as well as working collaboratively with all field divisions, fostering a unified team approach in our efforts to build existing marketing and access capabilities.
• Serve as the commercial subject matter expert for training—guiding development for internal teams and customer-facing field roles.
• Build and maintain partnerships with associations, health system influencers, and advocacy organizations to shape policy and expand treatment access.
• Stay up-to-date with the latest trends and best practices in B2B marketing, strategic account management, health and reimbursement policy.  Continuously seek opportunities for innovation and improvement.
• Map evolving reimbursement evolutions across Plans, including Medicaid, to inform organization of challenges and opportunities as it relates to medication utilization.
• Inform the organization on current quality measures and payment models that will shift behavioral health treatment models and guide new settings for customer engagement.
• Set clear KPIs and own the measurement of performance against strategic account plans, enabling quarterly business reviews with senior leadership.
• Set