Marketing Coordinator II - Online Programs

Note for Current UM Employees

Current employees must apply internally via ConnectU > connectu.olemiss.edu

The University of Mississippi

"The University of Mississippi — fondly referred to as Ole Miss — stands as a premier public research institution with a proud legacy of academic distinction. We are devoted to nurturing a vibrant, inclusive community where every member — student, faculty, and staff — can achieve their fullest potential.”

Department Summary

The Division of Outreach Office of Marketing and Communication is a national award-winning team of higher education marketing professionals dedicated to promoting the unique and innovative programs offered through Outreach departments. We value audience perspective to inform data-driven development of strategic marketing initiatives that showcase the talents of our creative team members.

 

The Manager of Marketing & Communication will work with department leadership and peers as well as faculty across campus to support Ole Miss-Online enrollment goals by managing and coordinating all elements of the Ole Miss-Online strategic marketing plan. This includes assisting in planning campaigns, managing marketing budgets, analyzing data, and coordinating with creative team members to complete projects on time and at the highest possible quality.

 

Members of the marketing team work both collaboratively and independently, as project assignments require. We value continued professional development as well as flexible work options and personal career growth. We also value the voice of all team members, scheduling routine one-on-one meetings with leadership for all members as well as weekly staff meetings and quarterly team retreats to discuss project assignments, review team processes and professional goals, and elevate our individual and team performance.

Role Specifications

Below you will find classification and compensation information.  For additional details behind the University of Mississippi classification system please visit Human Resource Compensation Page

Family -  Communications and Marketing

Sub-Family - Communications

Career Track / Level - P2

Grade - 6

Min Mid Max $46,904 $58,635 $70,366

Role Summary

Develops and drafts communication content and supports the unit's communication goals.

 

Plan, develop, direct, implement, and evaluate marketing programs and strategy. Manage and provide expertise on advertising media, informational campaigns, business strategy, brand management, outreach, market research, and consumer insights. Promote activities, events, products, and services to engage audiences to take action.

Examples of Work Performed

• Creating comprehensive marketing plans aligned with business objectives, identifying target audiences, and developing strategies across various channels like digital, social media, print, and events.

• Overseeing the development and execution of marketing campaigns, including content creation, media buying, and promotional activities.

• Managing marketing budgets, allocating funds across different campaigns, and tracking ROI.

• Leading and motivating a team of marketing professionals, including designers, copywriters, social media specialists, and analysts.

• Conducting market research to understand customer trends, competitor analysis, and identify new opportunities.

• Protecting and enhancing the company's brand image through consistent messaging and positioning across all marketing materials.

• Monitoring and analyzing marketing campaign performance using key metrics to identify areas for improvement and optimize strategies.

• Gathering customer feedback and using insights to inform marketing decisions.

• Working cross-functionally with other departments to align marketing efforts.

• Presenting regular marketing performance reports to senior management, including key insights and recommendations.

Essential Functions

These essential functions include, but are not limited to, the following.  Additional essential functions may be identified and included by the hiring department.

1. Evaluates, researches, and documents content sources according to established policies and procedures.  
2. Receives and responds to moderately complex inquiries and individuals and groups according to established policies and procedures.
3. Plans editorial content according to established goals and objects. 
4. Communicates with stakeholders to verify requests and identifying editorial re