Digital Marketing Manager/Sr. Screening Core: Early Cancer Detection

Company Description

About Guardant: 

Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary tests, vast data sets and advanced analytics. The Guardant Health oncology platform leverages capabilities to drive commercial adoption, improve patient clinical outcomes and lower healthcare costs across all stages of the cancer care continuum. Guardant Health has commercially launched Guardant360®, Guardant360 CDx, Guardant360 TissueNext™, Guardant360 Response™, and GuardantOMNI® tests for advanced stage cancer patients, and Guardant Reveal™ for early-stage cancer patients. The Guardant Health screening portfolio, including the Shield™ test, aims to address the needs of individuals eligible for cancer screening. 

Job Description

The Digital Sr. Manager will be responsible for developing and executing new approaches to digital marketing in healthcare, focusing media plan development and optimization. You will have the opportunity to guide digital engagement, promotion & content strategy that supports the development and commercialization of the early cancer detection SHIELD portfolio. You will work in an exciting, highly dynamic and fast paced growing organization, with an opportunity to learn and grow. The Shield team’s singular focus on bringing our early cancer screening products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection. 

This role is a unique opportunity to use an experimental mindset coupled with your digital toolkit to drive the growth of a technology that is poised to change the lives of patients.  

Responsibilities: 

• Raise Shield’s brand awareness through impactful digital media initiatives across platforms such as YouTube, TradeDesk, CTV, OLV, and social media.
• Shape and implement the digital strategy to achieve awareness, leads, and volume goals.
• Optimize the digital media plan, focusing on channel spend efficiency to maximize brand awareness and conversions.
• Manage online media buying and traffic fulfillment strategies, including CPM, CPC, and CPV campaigns.
• Conduct regular A/B tests and improve campaign performance based on data-driven insights.
• Analyze marketing campaign performance using key metrics and recommend actionable improvements.
• Develop and manage customer engagement programs to drive routine ordering and referrals.
• Implement creative content strategies, leveraging formats like interactive infographics, podcasts, and user-generated campaigns.
• Support CRM and marketing automation strategies with optimized content to increase customer conversion and engagement.
• Optimize dashboards for tracking and improving SEM/SEO, website engagement, media conversion, and leads in collaboration with the analytics team.
• Provide insights and recommendations to leadership based on data analysis. 

Qualifications

• 6+ years of experience in advertising and media, with expertise in media operations and campaign management.
• Hands-on experience with tagging, trafficking, QA, launching, and managing media campaigns across multiple platforms.
• Preferred experience in a media agency setting, focusing on strategy, buying, and operations.
• Proven success in managing and optimizing professional and consumer media programs across channels (e.g., video, CTV, SEM, programmatic, social media).
• Knowledge of SEO/SEM, marketing automation platforms, and CRM systems.
• Strong writing and creative thinking skills, capable of simplifying complex ideas.
• Proficiency in Google Analytics, Salesforce Marketing Cloud, CRM platforms, and Google Tag Manager.
• Experience in implementing effective SEO/SEM strategies with measurable results.
• Healthcare or regulated industry marketing experience is a plus, especially with compliance and data privacy considerations.
• Adobe Creative Cloud experience is a plus.
• Fluency in English (speaking, reading, writing).

Education: 

• Minimum of a Bachelor's degree (Marketing, Communications, English) 

Additional Information

Hybrid Work Model: At Guardant Health, we have defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant, our work model has created flexibility for better work-life balance while keeping teams connected to advanc