Vice President, Digital Commerce Operations & User Experience

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Overview: 

The Vice President, Digital Commerce Operations & User Experience will be responsible for leading and overseeing all aspects of SharkNinja’s digital commerce operations and the user experience across online platforms in the Americas. The Vice President, Digital Commerce Operations & User Experience plays a critical part in ensuring SharkNinja delivers a seamless, customer-centric digital shopping experience that drives engagement, conversion, and sales. Reporting to the SVP of Digital Experience, Americas, the Vice President will collaborate with cross-functional teams, including Product, Technology, Marketing, and Customer Service, to enhance digital commerce performance and improve the overall user journey. 

The Vice President, Digital Commerce Operations & User Experience will be instrumental in scaling e-commerce operations, optimizing the end-to-end customer experience across all digital touchpoints, and driving digital transformation initiatives to keep SharkNinja at the forefront of innovation in the home appliances industry. 

Key Responsibilities: 

Digital Commerce Operations

• Lead all operational aspects of the digital commerce business for SharkNinja’s direct-to-consumer (DTC) and third-party marketplaces (e.g., Amazon, Walmart) across the Americas

• Ensure seamless integration of product availability, inventory management, and fulfillment operations in collaboration with supply chain and logistics teams

• Implement effective order management systems (OMS) to optimize the customer order journey, from checkout to fulfillment and delivery

• Drive continuous improvements in the commerce infrastructure, ensuring scalability, agility, and efficiency across all platforms

• Develop and maintain SLAs for site uptime, load times, and e-commerce performance, ensuring a reliable and high-performing platform

• Partner with finance and operations teams to ensure accurate sales forecasting and reporting for e-commerce channels

User Experience (UX) Strategy & Design

• Own the digital user experience, focusing on creating intuitive, engaging, and conversion-optimized experiences for customers across SharkNinja’s e-commerce platforms

• Develop and implement a UX strategy that ensures a cohesive experience across all devices (desktop, mobile, tablet) and digital touchpoints

• Leverage user insights, behavioral data, and A/B testing to continuously improve the site experience and optimize the customer journey, reducing friction and increasing conversion

• Collaborate with the product design, engineering, and content teams to create a visually appealing and easy-to-navigate website that aligns with SharkNinja’s brand guidelines

• Innovate with emerging UX/UI trends and technologies, ensuring the SharkNinja digital presence is best-in-class

Conversion Rate Optimization (CRO) & Analytics

• Lead the development and execution of conversion optimization strategies to drive sales, improve customer satisfaction, and increase overall e-commerce performance

• Implement testing frameworks (A/B and multivariate testing) to refine customer journeys, improve usability, and increase conversion rates across SharkNinja’s e-commerce properties

• Partner with data and analytics teams to define and track key performance metrics (KPIs) for site performance, user behavior, and customer engagement

• Identify bottlenecks or points of friction in the purchase funnel, proposing data-backed solutions to improve performance

• Use data analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor and report on digital commerce performance

Omnichannel Integration

• Work closely with retail and omnichannel teams to ensure a seamless integration between online and offline customer experiences

• Develop strategies to ena