Amazon Retail Media Manager

Amazon Retail Media Manager

 

 

Glanbia has a unique portfolio of better nutrition brands and ingredients, addressing growing consumer demand in major health and nutrition categories. We play into the growing market trends of active lifestyles and, health and wellness.  Glanbia Performance Nutrition (GPN) has a portfolio that includes Optimum Nutrition, BSN, Isopure, think!®, and Amazing Grass®. Our product range spans powders, ready-to-drink beverages, bars, and capsules – formats designed for convenience and globally available through e-commerce, specialty retailers, and mass-market channels.

 

 

Job Summary

The Amazon Retail Media Manager develops and leads retail media strategies that drive profitable growth across Amazon. As the organization's retail media expert, this individual will guide agency partnerships, influence innovation strategies, and deliver actionable insights that strengthen customer relationships and accelerate business growth.

 

 

Key Responsibilities

Amazon Retail Media Strategy & Investment Management

• Develop and lead Amazon retail media strategies that support brand, customer, and business growth objectives.
• Establish annual and long-range media investment priorities across search, display, video, and emerging Amazon advertising solutions.
• Shape media strategies for key tentpole events, including Prime Day, New Year New You, and other strategic drive periods
• Partner with internal stakeholders and agency teams to maximize the impact of retail media investments through innovation, testing, and learning.
• Collaborate with customer teams to identify opportunities to expand category share, household penetration, and customer lifetime value.

Cross-Functional Leadership

• Serve as the primary retail media partner across Sales, Brand Marketing, Consumer Insights, Finance, and Agency teams.
• Ensure alignment between customer objectives, brand priorities, and commercial plans.
• Influence commercialization strategies for innovation and new product launches, ensuring media investments support key business objectives.
• Lead cross-functional planning processes that connect retail media investments to broader business goals.
• Influence stakeholder decision-making through strategic recommendations and data-driven insights.

Analytics, Measurement & Insights

• Own the retail media measurement strategy, establishing KPI frameworks that evaluate performance across sales, incremental impact, New-to-Brand acquisition, profitability, and return on investment.
• Translate complex data into clear, strategic recommendations for leadership, sales, and marketing teams, enabling fact-based decision making and continuous improvement of media effectiveness.
• Lead advanced analytics capabilities, leveraging Amazon Marketing Cloud (AMC), retailer and partner data to develop actionable insights, audience strategies, and attribution methodologies that inform business decisions.
• Develop forecasting, modeling, and investment optimization strategies that identify growth opportunities, maximize incremental sales, and prioritize high-margin product portfolios.

Agency & Partner Leadership

• Lead strategic relationships with retail media agencies, Amazon Advertising, and other external partners.
• Establish objectives, success metrics, and strategic priorities while ensuring partner deliverables align with business goals.
• Conduct ongoing business reviews and identify opportunities to enhance retail media capabilities, measurement, and performance.

 

 

Education/Experience needed:

• Bachelor’s degree in Marketing, Business, Analytics, Communications, or a related field preferred.
• 3–5 years of experience in Amazon Retail Media, eCommerce Marketing or Digital Media
• Hands-on experience managing Amazon advertising programs, including Sponsored Ads, DSP, video, and other retail media solutions.
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