E-Commerce & Retail Marketing Specialist

Join the IPG Team!

Are you ready to elevate your career? At IPG, we are more than just a global leader in packaging and protective solutions-we are a community that values safety, people, passion, integrity, performance, and teamwork. From tapes and films to packaging and protective products, as well as engineered coated materials and advanced packaging machinery, we develop innovative solutions that protect the world. Now, we are expanding our global team and looking for talented individuals like you!

Title: Consumer Ecommerce Marketing Specialist

Department: Marketing

Location: Remote or Sarasota, FL

Immediate Supervisor: Marketing Director

Status: Exempt Salaried

Position Purpose: Drive consumer ecommerce sales by developing and implementing marketing strategies by focusing on increasing traffic, conversion rates, and revenue for consumer e-commerce businesses.

Principle Accountabilities

1. Develop and executing marketing strategies by creating and implementing marketing plans to increase consumer product sales.
2. Manage e-commerce platforms such as Amazon, Walmart, Home Depot, Lowes, etc. by ensuring accurate product listings, optimizing website content, and enhancing customer experience.
3. Coordinate the implementation of marketing functionality and product data through IPG's externally hosted PIM and website platforms.
4. Conduct consumer market research by analyzing competitor activities both on-shelf and online and identifying market trends.
5. Analyzing e-commerce platform performance by tracking key metrics and identifying areas for improvement.
6. Stay up to date on trends and keep abreast of the latest e-commerce technologies and best practices.
7. Collaborate with teams such as product management, sales, customer service, supply chain and creative services to achieve overall business goals.
8. Monitoring customer feedback and adjusting e-commerce platform data and content to enhance customer satisfaction.
9. Support Sales staff by providing sales data, presentations, market trends, forecasts, account analysis, new product information, and relaying customer services requests.
10. Work with Creative Services to build and maintain corporate database of images and application media for the Consumer and B&C Channels.
11. Responsible for administrative flow of communication between sales, agencies and company.
12. Support product management with the successful implementation of channel specific products, both branded and private label with all stakeholders.
13. Maintain and manage channel promotional materials including literature, tradeshows, events, advertising and graphic support.
14. Assist with vendor new item setup forms, merchandising, planograms and retail sets.
15. Other related tasks as requested by supervisor.

Essential Skills and Experience

• Proficient in e-commerce platforms such as Amazon Vendor/Seller Central, Walmart Seller Center, Home Depot Supplier Portal, etc... is required.
• Bachelor's degree preferred
• 2+ years B2B and B2C ecommerce marketing and advertising.
• Experience in digital marketing with SEO, SEM, social media marketing, email marketing, and content marketing is essential.
• General understanding of PIM, GDSN, and GS1 publications preferred.
• Strong ability to analyze data, track KPIs, and identify areas for improvement crucial for success.
• Strong creative marketing and problem-solving skills.
• Must have excellent verbal and written communication skills
• Must have strong teamwork and cross functional skills
• Ability to work well under pressure in a fast-paced environment
• Must be detail oriented, results driven and conscientious
• Must be motivated and able to work with minimal supervision

Why Choose IPG?

At IPG, you will find more than just a job-you will find a place where your success is our success. We pride ourselves on a culture built around strong relationships, where every team member plays a crucial role in our growth. Whether it is through cross-department collaboration, continuous tra