AVP, Product Management – HELOC (Executive Level)

Why USAA?

At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the #1 choice for the military community and their families.

Embrace a fulfilling career at USAA, where our core values – honesty, integrity, loyalty and service – define how we treat each other and our members. Be part of what truly makes us special and impactful.

The Opportunity

As the AVP of Product Management for HELOC, you will lead the strategy, development, and rollout of USAA’s new Home Equity Line of Credit product. You will own the full product lifecycle—from building the business case and designing credit policies to coordinating cross‑functional execution and driving portfolio performance. This role is responsible for ensuring the HELOC product delivers a best‑in‑class Member experience while meeting profitability, risk, and growth objectives.

We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX.

Relocation assistance is available for this position.

What you'll do:

• Manages the P&L and accountable for ensuring business plan expectations are achieved with a focus on growing Membership and driving profitability.

• Accountable for overall management of the product set (feature/functionality) for appropriateness of financials, marketing strategy, market competitiveness, Member Experience, regulatory compliance, risk management, as well as efficiency of operation and technology delivery.

• Responsible for keeping abreast with industry standards and benchmark data; serves as the expert with respect to the competitive landscape.

• Develops strong interactions and communications to report on the health and overall status of the product portfolio and provides to senior and executive leadership team, Board and external partners, as applicable.

• Works collaboratively across Product, Marketing, Finance, Credit Risk Management, Legal, Information Technology, Operations, and the Distribution Sales and Services groups to deliver an industry leading product offering that drives strong profitability growth across USAA.

• Role models USAA’s mission, core values, culture and desired behaviors – including a sound risk and compliance culture.

• Develops talent to deliver risk-conscious performance and results – including the identification, development and retention of talent with requisite capabilities, banking regulatory skill requirements and continued advancement of banking regulatory standards.

• Identifies, prioritizes, and launches innovative products that drive business and customer value; optimizes product mix, leveraging segmentation to drive profit, Member satisfaction, and retention.

• Manages plan for growing products through the creation and implementation of an effective segmentation strategy, including product profitability, service standards, and lifecycle management.

• Holds responsibility for communicating the product value proposition to Distribution organization.

• Ensures product team delivers sales support to all distribution channels (e.g., .com, mobile, contact center) so that the product is properly positioned to customers (sales tool and collateral development, sales training, etc.).

• Manages 3rd Party Relationships (IT, 3rd products, and alliances).

• Accountable for managing results by establishing a business model based on fundamental drivers and following the data, maximizing efficiency in a constantly evolving environment where the goals can be ambiguous and the process fluid.

• Appropriately assess risk when business decisions are made, demonstrating consideration for the best interest of the company, applying sound ethical judgment, and escalating, managing, and reporting control issues with transparency.

• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

• Bachelor's Degree in Business, Marketing, Supply Chain Management, Statistics, or related discipline; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree

• 10 years of experience as a Product Management, Digital Transformation, Data Science or Visualization leader for products/platforms, from strategy to market, to ongoing improvements within the Financial Services industry.

• 6 years of people leadership experience in build