Senior Marketing Specialist

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Position will be instrumental in planning, executing, and optimizing our presence at local events, trade shows, and other strategic gatherings. The ideal candidate will possess a proven track record of managing successful events from conception to completion, driving brand awareness, generating leads, and fostering customer engagement. This individual will be a strategic thinker with excellent organizational skills, a creative approach, and a passion for delivering exceptional event experiences.

Job Description

Core Responsibilities 

• Seeking a highly motivated and experienced Senior Marketing Specialist with a strong focus on event marketing to join our dynamic team. 

• Develop and implement a comprehensive event marketing strategy aligned with overall marketing and business objectives. 

• Identify, research, and evaluate potential local events, trade shows, conferences, and other opportunities for participation. 

• Collaborate with sales, product, and other teams to define event goals, target audiences, and key messaging. 

• Develop detailed event plans, including budgets, timelines, resource allocation, and logistical requirements. 

• Manage all aspects of event logistics, including venue selection, vendor management. 

• Develop and execute post-event follow-up campaigns in collaboration with the sales team to nurture leads and drive conversions. 

• Track and report on lead generation performance and ROI for each event. Provides leadership and oversight to internal and external teams. 

• Train and brief internal staff participating in events on messaging, lead capture, and best practices. 

• Assists in translating business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries. 

• Consistent exercise of independent judgment and discretion in matters of significance. 

• Regular, consistent and punctual attendance. Able to work nights and weekends, variable schedule(s) and overtime as needed. 

• Other duties and responsibilities as assigned. 

 

Employees at all levels are encouraged to: 

• Understand our Operating Principles; make them the guidelines for how you do your job. 

• Promote the customer experience - think and act in ways that put our customers first, give them digital options at every touchpoint, and make them promoters of our packages. 

• Know your stuff - be product ambassadors, tenacious learners, hard-working users and encouraging advocates of our innovative technology, especially our digital tools and experiences. 

• Win as a team - make outstanding things happen by working together and being open-minded. 

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. 

• Get results and drive outstanding growth. 

• Respect and promote diversity and inclusiveness. Do what's