Sr. Director Global Campaigns & Solutions Marketing

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Sr. Director, Global Campaigns & Solutions Marketing is a customer-obsessed and collaborative B2B marketing leader that will play a pivotal role in driving growth, market presence and intra-Visa understanding of Visa Acceptance Solutions across all global geographic regions. You will lead a diverse team of marketers with day-to-day responsibility for our integrated campaigns, ABM and industry marketing, full-funnel content, solutions and product marketing, and partner marketing programs. This leader will work closely across the shared services of brand, social media, paid media, events, and partner intimately with field marketing leads in each of the global regions. With first-hand experience of creating and driving predictable pipeline in a B2B SaaS environment, you will be adept at working cross functionally with key stakeholders not only from within marketing but also from Sales, Business Development, Customer Success and Partner Channels.

This newly created leadership position requires a seasoned marketing professional with an audience-first mindset, extensive experience in global campaign management, and a proven track record of delivering impactful revenue-generating marketing initiatives for both new and existing customers. You will be responsible for overseeing the execution for global campaigns, managing to quantifiable outcomes of customer expansion to continue our growth trajectory, and ensuring our sales teams are enabled with quality solutions and product content. You will be laser focused on the numbers with an eye for detail and a drive to not only meet targets but exceed them. A team player, you know how to bring out the best in your team, promote their talents and augment their learning with your experience and expertise.

Essential Functions

• Courageously lead and bring together content marketing, solutions marketing, and pursuit marketing (ABM & Industry) into an integrated team to create impactful, multi-channel global campaigns for the purpose of pipeline generation
• Working with the extended marketing and field teams to define the growth plan, channel mix, data & analytics to drive net new and expansion opportunities across all segments.
• Build an outbound marketing strategy and ABM framework aligned with sales objectives with accountability for the pipeline number for front-book merchant and acquiring accounts
• Leading the launch and successful execution of campaigns, ensuring key metrics for awareness, consideration and intent and pipeline are met
• Overseeing the creation of hero and demand-gen content for all parts of the portfolio, including the content production process to ensure best-in-class, engaging content that cuts through the noise for our audiences
• Guiding the marketing team at on how to communicate complex concepts in simple, easy to grasp ways that educate, inspire and create demand across a variety of standard and creative asset types, activities and media/formats.
• In conjunction with field marketing: Develop strategies to drive in-region revenue and retention, localizing and optimizing through the partner channel, working closely with regional sales leadership, to ensure campaigns are amplified and targeted to regional market trends, regulations and marketing nuances
• Oversee the delivery of a global events strategy to drive brand awareness, customer upsell and loyalty and deliver net new lead opportunities.
• Work closely with partner marketing to develop a partner strategy to engage, educate and activate reseller partners to develop co-strategies to support global campaign and revenue goals and deliver channel pipeline
• Support sales teams globally with market-specific knowledge of our narratives and how our products and solutions solve pain points and create opportunities across the portfolio. Ensure non-specialized sellers have a solid understanding of our portfolio to cross-sell existing marquee customers to deepen share of wallet
• In conjunction with lead-generation shared services:
  • Develop a global multi-channel demand generation strategy for scalable growth, optimizing paid channels and continually exploring new ones
  • Driving the creation and optimiz