Brand Manager - Head of Fragrance

The Brand Manager – Fragrance will lead the strategic and day-to-day management of fragrance category clients, supporting the growth of both emerging and established brands. This role will oversee brand planning, campaign execution, and cross-functional coordination across creative, marketing, and channel teams. The ideal candidate has a strong understanding of the beauty and fragrance landscape, thrives in a fast-paced environment, and has a passion for storytelling, sensory-driven branding, and launch execution. This position requires a balance of creativity, operational excellence, and client relationship management.

. 1. Brand & Account Leadership – Fragrance Focus

• Serve as the primary liaison for all fragrance brand clients, leading onboarding processes and maintaining proactive communication.
• Oversee daily administrative tasks, including meeting scheduling, calendar management, and agenda preparation for both internal and external fragrance-focused calls.
• Maintain and update client-specific fragrance brand decks, line sheets, product roadmaps, and campaign reports.
• Act as the central communication point between the client and internal teams via email, Slack, or calls.
• Drive alignment across departments to ensure timely execution of fragrance launches, marketing campaigns, and deliverables.
• Lead and synthesize brainstorms specific to fragrance innovation, brand storytelling, and retail or DTC moments, translating ideas into actionable tasks.
  
  

2. Fragrance Marketing Strategy Support

• Own the development and upkeep of fragrance marketing calendars, seasonal launch timelines, and holistic go-to-market strategies.
• Support the coordination and execution of new fragrance launches, discovery kits, sampling programs, and promotional moments.
• Partner with creative, influencer, affiliate, and paid media teams to ensure integrated messaging across all fragrance marketing channels.
• Conduct competitive audits and trend forecasting within the fragrance category to support positioning and storytelling.
• Track marketing performance metrics, budget pacing, and campaign KPIs across digital and retail programs.
  
  

3. Project Coordination & Workflow Management

• Manage tasks and timelines within project management platforms (e.g., Asana), ensuring fragrance-specific deliverables are prioritized and on track.
• Draft project briefs, define asset requirements, assign deliverables, and monitor deadlines for designers, developers, and marketing teams.
• Lead asset collection, sample coordination, and delivery workflows, ensuring creative and product testing meet brand standards.
• Oversee final QA of fragrance-related creative in digital environments (web, email, ads), ensuring accurate storytelling and positioning.

Requirements

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent work experience).
• 5+ years of experience in beauty, fragrance, or lifestyle brand marketing, coordination, or project management.
• Deep understanding and passion for fragrance, scent trends, and consumer behavior in the beauty space.
• Strong organizational and time management skills with the ability to manage multiple launches and workstreams simultaneously.
• Experience with project management tools (e.g., Asana, Trello) and digital asset workflows.
• Proficiency in Microsoft Office Suite and Google Workspace tools.
• Excellent written, verbal, and visual communication skills.
• Ability to lead independently while maintaining a high level of collaboration across cross-functional teams.
  
  

Key Competencies

• Passion for fragrance, storytelling, and innovation.
• Detail-oriented and proactive in identifying roadblocks or missed opportunities.
• Strategic thinker with a knack for translating creative ideas into operational plans.
• Strong interpersonal skills, with the ability to build relationships internally and externally.
• Agile and adaptable in a fast-paced, ever-evolving beauty landscape.

Benefits

Why Modern Agency

• Work with some of today’s most exciting and culturally relevant brands, including high-profile and celebrity-backed ventures.
• Join a team that values creativity, collaboration, and measurable results.
• Competitive benefits package including unlimited PTO, medical/dental/vision coverage, and wellness programs.
• Thrive in a fast-paced, people-first culture where creativity and strategy go hand in hand.