Marketing Analyst, Strategic Investments
Local Initiatives Support CorporationAbout the role
LISC is one of the country’s largest community development organizations, helping forge vibrant, resilient communities across America. LISC works with residents and partners to close gaps in health, wealth, and opportunity so that people and places can thrive. We do this by acting as a conduit for grants, loans and equity--and by providing technical assistance and capacity building--to locally rooted organizations that carry out the work in communities.
About Strategic Investments
The LISC Strategic Investments team leads the design, development, and deployment of impact investment funds in LISC’s local markets nationwide. Strategic Investments employs an “impact first” investment methodology that optimizes the impact on the communities we care about while achieving sustainable risk-adjusted returns for investors.
The unique power of LISCs local office presence combined with the strength of our national investment expertise is a powerful combination for creating real impact in the communities we serve. This network requires careful coordination between Strategic Investments, the LISC Local Offices, and other stakeholders within LISC. While many groups within the LISC organization support fund management activities, the Strategic Investments team is ultimately responsible for ensuring a successful track record for LISC’s off balance sheet fund investments. Visit us at www.liscstrategicinvestments.org
About This Role
As a Marketing Analyst at LISC Fund Management, you'll play a crucial role in telling the story of how impact investing transforms communities across the nation.
This role is perfect for a detail-oriented professional who thrives on creating order from complexity and enjoys the creative side of marketing. You'll be the engine behind our marketing operations and content creation, ensuring our digital presence, execution on content management, and event coordination run smoothly. Whether you're managing our social media presence, coordinating marketing assets, or supporting major events, your work will help us effectively communicate our mission and impact to investors and stakeholders.
We're seeking someone with at least 3 years of marketing experience who brings both technical proficiency and creative problem-solving skills to the role. Your strong organizational abilities and digital marketing expertise will be essential as you manage our marketing operations across multiple platforms and projects. You'll work alongside passionate professionals who are dedicated to using finance as a tool for positive change.
You'll gain exposure to impact investing and affordable housing while building expertise in marketing operations for a growing investment platform.
Responsibilities
- Marketing Operations Management (40%)
- Organize and maintain marketing asset library and tracking systems
- Build and manage project trackers, databases, and CRM systems
- Track and coordinate conference participation and events
- Plan and execute quarterly and annual events
- Update website content and collateral materials
- Coordinate stakeholder permissions and asset collection
- Content Creation and Management (30%)
- Develop and manage social media content
- Update presentation materials and PowerPoint decks
- Support creation of impact stories and borrower profiles
- Assist in maintaining consistent messaging across platforms
- Development of marketing collateral
- Contribute to marketing strategy refinement
- Project Coordination (20%)
- Support cross-functional marketing initiatives
- Assist with special projects and events
- Track project timelines and deliverables
- Coordinate with internal teams on marketing needs
- Digital Marketing Support (10%)
- Manage social media platforms and scheduling
- Update website content using content management systems
- Create visual content using design tools
- Track digital marketing metrics
- Research and recommend new marketing technologies
QUALIFICATIONS
- Bachelor's degree in Marketing, Communications, Business, or requisite relevant work experience
- 3+ years of experience in marketing operations or communications
- Strong proficiency in Microsoft Office suite, particularly PowerPoint and Excel
- Experience with digital marketing tools (Canva, Hootsuite, CMS platforms)
- Knowledge of social media management and best practices
- Experience with CRM systems (Salesforce preferred)
- Adobe Creative Suite experienc
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