VP of Sales & Business Development (B2B)

Reporting to: COO / Co-founder

Location: Ideally remote / hybrid with travel (industry conferences, DMO meetings)

Purpose of the role

The VP of Sales & Business Development will build and lead our commercial growth strategy in the global destination-marketing ecosystem. They will bring deep experience in working with destination marketing organizations (DMOs), tourism boards, conventions/visitor bureaux, travel-tech partnerships and B2B sales to open new opportunities, close deals, refine our value proposition and drive revenue growth. They will act as a key external face of Wheel the World, develop high-level relationships, and feed product/market insights back into the business.

Key Responsibilities

Redesign and execute Wheel the World’s commercial strategy

• Define target market segmentation across DMOs, CVBs, tourism boards, and travel-tech partners.

• Identify high-potential geographies, partner ecosystems, and scalable channels.

Lead a high-velocity sales motion

• Execute a high-volume, activity-driven prospecting plan, supported by AI research and internal datasets.

• Lead the full sales cycle for major opportunities: prospecting, qualification, proposal development, negotiation, contract closing, onboarding hand-off

• Deliver consistent monthly deal flow (target: ~5 new DMOs/month after ramp).

Build and manage senior-level relationships

• Cultivate trusted relationships with leadership at national tourism boards, DMOs, CVBs, and inclusive tourism initiatives.

• Represent Wheel the World at conferences, trade shows, and industry events.

Create a strong product feedback loop

• Translate insights from wins/losses into actionable improvements for product, customer success, pricing, and packaging.

• Contribute to positioning and messaging for the DMO market.

Forecast, report, and build the sales organization

• Own revenue targets and pipeline management.

• Track KPIs: velocity, win rate, ACV, quota attainment.

• Over time, help hire and develop high-performing sales reps

Candidate Profile / Qualifications

• Proven track record (10+ years) in senior sales/business development roles within the destination marketing, tourism board, travel-tech, or hospitality industry (preferably dealing with DMOs, CVBs, tour operators, airlines, travel consortia).
  
• Track record of opening new markets, closing high-value partnership deals, and generating revenue growth.
  
• Deep network and credibility in the DMO/travel/tourism ecosystem: e.g., senior contacts in destination marketing organisations, national tourism boards, hotel brands, accessible travel initiatives.
  
• Strong strategic and commercial mindset: able to think big picture, craft compelling value propositions, drive go-to-market strategies, negotiate complex deals.
  
• Excellent communication, presentation and influencing skills; comfortable dealing with senior executives, board-level stakeholders, international partners.
  
• Experience working cross-functionally (product, marketing, operations) and feeding market insights back into product-market fit.
  
• Familiarity with CRM, sales process, metrics, forecasting; ability to build and lead a sales team.
  
• Passion for accessible travel, accessibility and inclusion is a must (given Wheel the World’s mission).
  
• Travel flexibility: able to attend industry events, meet partners internationally.
  

What success will look like in 12 months

• A robust pipeline of qualified opportunities in targeted geographies/end-markets.
  
  

• Contribute in a meaningful way to the revenue growth of the company
  
  

• Clear product-market feedback loop established: documented learnings from closed/won and closed/lost deals influencing product roadmap and pricing.