Senior Demand Generation Manager, Commercial

Who is Flock?

Flock Safety provides the first public safety operating system that empowers private communities and law enforcement to work together to eliminate crime. We are committed to protecting human privacy and mitigating bias in policing with the development of best-in-class technology rooted in ethical design, which unites civilians and public servants in pursuit of a safer, more equitable society. 

Our Safety-as-a-Service approach includes affordable devices powered by LTE and solar that can be installed anywhere.  Our technology detects and captures objective details, decodes evidence in real-time and delivers investigative leads into the hands of those who matter. 

While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fun relationships even when we are physically apart. Our flock of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. Flock Safety is headquartered in Atlanta and operates nationwide. We have raised over $380M in venture capital including a recent Series E round led by Tiger Global.  Now surpassing a 3B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Team

The Flock Safety marketing team is a highly ambitious and driven team. As a member of the marketing team, you must be an expert in your craft and have the ability to independently execute your own responsibilities effectively. You must have an entrepreneurial spirit, always looking for opportunities to innovate and find strategic solutions. The team’s culture is rooted in hustle and hard work, focused on generating demand, acquiring, converting, and retaining customers. As a member of the Flock Safety marketing team, you must be prepared to work hard, think outside the box, and collaborate with other members of the team to achieve success.

The Role

 

Reporting to the Director of Marketing, you will spearhead the development and execution of a B2B demand generation strategy tailored to our rapidly growing commercial segment. This role demands a strategic thinker capable of crafting and implementing comprehensive ABM and integrated marketing campaigns that resonate with our business audience and drive measurable growth. 

 

We’re looking for candidates with a strong record of creating, testing, and driving demand through a variety of strategies and tactics, including integrated campaigns, account based marketing, partnerships, content syndication, emails, webinars, and more. You will work across the marketing and revenue organization, partnering with sales, product marketing, content, email marketing, and marketing ops. This person should be a self starter, well-organized, a great communicator and listener, with the ability to keep our customer’s perspective at the forefront of all strategic marketing initiatives.

How you’ll make an impact:

• Devise and implement a comprehensive demand generation strategy for the commercial segment spanning 7 industries, incorporating ABM, integrated campaigns, and a mix of traditional B2B marketing tactics to generate pipeline for the revenue organization.
• Lead the creation and management of end-to-end integrated marketing campaigns, from conceptualization to execution and analysis, leveraging a variety of channels including lead buys, sponsored content, webinars, and content syndication to enhance reach and pipeline growth.
• Collaborate with product marketing and content teams to craft compelling marketing materials such as emails, landing pages, ad copy, and case studies that resonate with our target audience and increase engagement.
• Monitor and analyze marketing campaign performance to generate actionable insights, employing your analytical skills to continuously improve the effectiveness of our demand generation efforts.
• Work closely with sales, product marketing, email, performance, content, and operations teams to ensure a cohesive and integrated approach to demand generation.
• Develop a deep understanding of Flock Safety’s offerings and the commercial market landscape, positioning yourself as a product advocate and expert to guide our demand generation strategy with insight into the customer journey.

We’re looking for people who have:

• 5+ years of proven experience in demand generation, with a proven track record in B2B marketing, ABM, and integrated campaigns.
• Expertise in multi-channel demand generation, applying a diverse range of campaign strategies, including ABM, paid media, email, webinars, and content syndication, with measurable results.
• Deep knowledge of the B2B lead