Partner Marketing Specialist

<p><strong>Location: </strong>Austin, TX, hybrid&nbsp;</p> <p>The Partner Marketing Specialist acts as the project engine driving North America co-marketing campaigns and alliance partner programs to generate pipeline and deepen ecosystem relationships. Working within a tight-knit cross-functional framework alongside Partner Marketing, Partner Leadership, and Strategic Events teams, this role translates partner strategy into tactical execution plans. The position serves as a primary logistical launchpad for a long-term career path in Partner Marketing within the cybersecurity industry.</p> <h2><strong>Responsibilities</strong></h2> <ul> <li>Coordinate and project-manage joint marketing campaigns, webinars, digital programs, and event activations with ISV and technology alliance partners from execution through to metrics reporting.</li> <li>Manage partner portal content, campaign-in-a-box assets, Canva templates, and co-branded material libraries to support partner sales representatives.</li> <li>Maintain program documentation, campaign calendars, partner activity logs, and extract data pulls to support quarterly business review (QBR) preparation.</li> <li>Collaborate daily with internal field marketing, content, web, demand generation, and design teams to align timelines and execute deliverables.</li> </ul> <h2><strong>Minimum Qualifications</strong></h2> <ul> <li>2–4 years of experience working in B2B marketing, specifically within partner, field, demand generation, or campaign marketing roles.</li> <li>Professional experience managing project timelines, tracking deliverables, and coordinating multiple stakeholder follow-ups simultaneously.</li> <li>Experience utilizing marketing and CRM systems including Salesforce, Marketo, and Splash.</li> <li>Experience managing marketing projects and assets using Canva, Allocadia, and ZIP.</li> </ul> <h2><strong>Preferred Qualifications</strong></h2> <ul> <li>Prior experience directly supporting or coordinating partner, channel, or integration ecosystem marketing programs (Reseller, integration, &amp; cloud providers).</li> <li>Professional marketing experience within the cybersecurity or SaaS industry sectors.</li> <li>Experience working directly with partner portals or dedicated ecosystem software tools such as Impartner.</li> <li>Demonstrated track record of executing end-to-end demand generation campaigns with a direct focus on pipeline metrics.</li> <li>Experience coordinating physical events, digital webinars, or digital campaigns from kick-off through to completion.</li> <li>Experience synthesizing program data to draft performance reports and executive-facing presentation decks.</li> </ul