Senior Strategist, Connections – Innovation & Emerging Technology

Company Description

We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof. We are connected in the way we think and the way we work.

At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

Strategy at Digitas is a multi-disciplinary team comprised of Creative Strategists, Social Strategists, Experience Strategists and Connections Strategists, unified in an ambition to inspire ideas that move people.

We believe technology is not a peripheral force, but one that sits at the center of culture, shapes our perceptions, and defines the way we connect with brands and each other. That’s why we’ve created the Digitas Innovation Center of Excellence. When the instruction manual doesn’t exist, we help our clients deliver emerging tech roadmaps, build future-proof brands, and create innovation in their industry. 

Job Description

To accelerate this ambition, we’re looking for an outstanding Senior Connections Strategist with a focus on innovation - someone who is passionate about using emerging technology to solve client business problems. While our Creative Strategy team defines the voice of a brand, the Connections Strategy team defines its body language – where and how it acts – and provides a vision for how brands connect across the media landscape through the use of innovation & emerging technology including but not limited to web3, gaming, metaverses and AI. 

Sound like you? Read on.

What you’ll do:  

You’ll define new ways to connect by harnessing the possibilities contained within emerging technology to satisfy our clients business and brand objectives and build connections with consumers.

Day-to-day, your role includes:

• Being a “translator”- you can both speak technology (i.e. you know what DAO, PFP and NFT stand for) AND are able to explain it simply and succinctly to those who don’t
• Rigorous research and analysis of clients and their communication ecosystems and identifying how emerging technology fits in
• Inspiring and briefing creative teams on a wide array of technology-driven projects from avatars to web3 loyalty programs 
• Identifying and analyzing consumer and digital trends to inform our clients’ brands and strategies
• Writing product playbooks to better define our offerings 
• Conducting competitive analysis and consumer research 
• Developing POVs and thought-leadership that keep Digitas teams and clients privy of emerging media and technology opportunities
• Partnering with Creative Strategists, Experience Strategists, UX, Technologists, Production and Strategic Intelligence to build end-to-end solutions for clients
• Conducting and participating in brainstorms
• Build trust and collaborative relationships with clients and agency partners
• Pitching new ideas to existing clients or to bring in new clients or scopes of work 
• Ideating innovative media architecture plans for brands, using experience maps, consumer journeys, and brand-engagement platforms
• Developing and maintaining relationships with key stakeholders in the Web3 and metaverse communities both internally, and externally 
• Interest or experience in fashion, retail or beauty preferred, but not mandatory

Qualifications

This role will require strong, impactful work experience, which typically includes:

• 3+ years of professional experience in a marketing or advertising strategy role 
• Impressive knowledge in the world of emerging technology, particularly Web3, gaming and the metaverse – you keep a pulse on what’s happening, and you offer smart POVs on how businesses should adapt accordingly
• Comfort working in gray- you can build and adapt your strategic output in an ever-changing space without a blueprint
• An unwavering passion for marketing, and an unstoppable drive to bring the best work to life
• Research ambidextrous- must respect, understand, and flawlessly execute qualitative and quantitative methods and able to extract meaning from data
• Excellent analytical skills and strategic thinking – you’re strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback
• Effective time-management, impeccable organization, and the flexibility to adapt quickly to changes
• Collaboration at your core- you partner seamlessly with creatives, account and project management, and technologists to come to solutions and inspire big ideas 
• Amazing communication and presentation skills – you’re articulate, straightforward, and engaging
• Ability to work on a variety of projects- you can both act as a lead a