Senior Director, Global Integrated Marketing, Strategic Brand Initiatives

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

The Global Integrated Marketing Senior Director of Strategic Brand Initiatives is part of the Global Integrated Marketing team reporting into the VP, Global Integrated Marketing. This role is responsible for leading the planning, development, and go-to-market execution for strategic brand initiatives that are globally led and multi-regional in scope and scale. These may range from worldwide brand platforms such as FIFA, Olympics & Paralympics, F1 and NFL.

This individual and their team will partner with Marketing Executives, global marketing functions – including brand strategy & innovation, insights & analytics, creative & content, digital, sponsorship, experiential, PR and comms, product marketing, etc. -, and the five regional brand marketing teams to execute the strategic brand initiatives in support of key business outcomes.

The position will be based in Visa’s San Francisco, California office.

Essential Functions

Integrated Marketing Strategy & Planning

• Develop high-impact integrated marketing plans for the global brand team’s strategic initiatives that are aligned with Visa's corporate objectives and growth strategies across markets.
• Partner with global marketing functions and regional marketing teams to drive executional excellence surrounding strategic brand initiatives.
• Lead discovery phase of strategic brand initiatives that produces key insights and strategic implications.
• Develop integrated marketing strategy for strategic brand initiatives that provides key input to marketing plan briefs.
• Lead development of big ideas with agency partner in collaboration with global marketing functions and regional marketing teams.

Multi-Region Platform Campaign Development & Go-to-Market

• Lead cross-functional teams in planning, conceptualizing, and executing unified, multi-channel marketing campaigns.
• Facilitate open communication and knowledge sharing across global marketing functions and regional marketing teams that are involved in integrated campaign development and execution.
• Oversee campaign performance measurement using data-driven insights and optimize strategies to maximize impact and ROI.

Budget and Personnel Oversight

• Manage budget allocated to strategic brand initiatives in close collaboration with global functions and regional brand leadership.
• Provide strategic guidance and mentorship to direct reports and other members of Global Integrated marketing team to drive effectiveness, cross collaboration, and innovation.
• Contribute to a data-driven, customer-centric culture focused on clear communication within the integrated marketing organization.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

• 12 or more years of work experience with a Bachelor’s Degree or at least 10 years of work experience with an Advanced degree (e.g. Masters/MBA /JD/MD), or a minimum of 5 years of work experience with a PhD

Preferred Qualifications

• 15 or more years of experience with a Bachelor’s Degree or 12 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, or MD), PhD with 9+ years of experience
• Thought leader of effective creative, brand development, and multichannel marketing campaigns, with a focus as an integrated marketing leader.
• Proven track record developing and executing high-impact, insight-driven, integrated marketing strategies that drive step-change business results.
• Demonstrated success leading complex, multi-channel, multi-regional marketing campaigns at a global scale.
• Experience managing global and regional agency partnerships.
• Strong analytical abilities to translate data into actionable insights that optimize marketing performance.
• Proven ab