Database Marketing Associate

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to equity in the workplace

At the FT, we give all employees across all regions an equal voice and opportunity so that diverse perspectives are heard, recognized and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs.

 

The role / Position overview 

We are seeking a highly motivated Database Marketing Associate to join our Commercial Operations team. This team supports FT Specialist, a division of the Financial Times, that produces highly successful news services, including Ignites, FundFire, and others, catering to professionals in the financial services, insurance, and corporate governance sectors. Our premium content spans the U.S., Europe, and Asia, delivering must-have insights for industry leaders. Visit www.ftspecialist.com to learn more.

Reporting to the Director of Data Intelligence, the Database Marketing Associate plays a critical part in our B2B lead generation efforts by using data resources to identify and segment prospects for targeted marketing campaigns.

The Database Marketing Associate will use a variety of database tools and systems, including Microsoft Access and Salesforce, to generate marketing campaign lists, create reports, and maintain data integrity. This role supports FT Specialist's sales, marketing, advertising, and editorial teams by providing actionable data insights and ensuring high-quality audience segmentation for campaigns targeting professionals in the financial services, insurance, and corporate governance sectors.

 

Key responsibilities

• Develop expertise in our data ecosystem, including the relational database structure of Salesforce CRM and other systems, to effectively integrate and connect data from multiple sources.
• Collaborate with marketing, sales, and product development teams to define audience segmentation criteria and targeting strategies for our products.
• Design and implement SQL query procedures in Microsoft Access to extract and segment target audience data for marketing campaigns.
• Use data tools, including XL Connector, to integrate new data, update existing records, and streamline audience segmentation and campaign execution workflows in Salesforce CRM.
• Perform data scrubbing and validation processes to uphold Salesforce CRM data integrity standards.
• Assist with ad hoc data and analytics projects focused on enhancing marketing performance, CRM data integrity, and audience engagement.
  
  

What we’re looking for

• Bachelor’s degree or equivalent training in a field such as Data Science, Computer Science, Mathematics, or Philosophy would be advantageous. 
• Fundamental understanding of relational databases and data structures.
• Exceptional attention to detail and ability to design and follow structured processes.
• Strong written and verbal communication skills – able to convey data-driven insights clearly and explain technical capabilities and constraints to a non-tech audience.
• Interest in learning about our target industries to enhance marketing effectiveness.
• 2 years of proven experience, but we are also open to ambitious entry-level candidates.
• Proficiency in SQL-based tools like MS Access for sophisticated queries/macros would be a strong bonus.
• Experience with Salesforce CRM and Marketing Cloud is a bonus, but not crucial. 
• Familiarity with or an understanding of email marketing and audience segmentation techniques would be an advantage. 

 

What’s in it for you? Our benefits

Our benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, health coverage, 401k and company match, inclusive parental leave packages, subsidised gym memberships and opportunities to give back t