Senior Manager, Marketing Data Analytics

Who is Tenable?

Tenable® is the Exposure Management company. 44,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 45 percent of the Global 2000, and large government agencies. Come be part of our journey!

What makes Tenable such a great place to work?

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role: 

The Senior Manager of Marketing Analytics plays a pivotal role in driving strategic decisions and maximizing the effectiveness of marketing initiatives through data-driven insights. Reporting to the Senior Vice President of Go To Market Operations, this position leads a team of analysts responsible for deep dive marketing data analysis to derive actionable insights and make data-driven recommendations for iimproving marketing programs and strategies to drive pipeline. The role involves collaborating with cross- functional teams, aligning analytics strategies with overall business objectives, and developing key performance metrics and dashboards to track performance. A very important aspect of the role will be executive presence, as this role will be at the crossroads between Marketing and Sales, influencing Executives. Additionally, the Senior Manager serves as a people manager, providing leadership and guidance to a team of analysts. 

Your Opportunity: 

Marketing Operations:

• Lead a team of Marketing Data Analysts in identifying and reporting on key indicators of marketing performance and market opportunity. Projects will include business planning, market segmentation, pipeline analysis, coverage optimization, and ongoing performance measurement.

• Mentor and develop team members, providing guidance and support to help them grow and excel in their roles.

•  Develop robust analytic models and custom performance analyses to provide advanced marketing reporting for Go To Market Leadership and Executive Staff.

• Create and manage data flows through incoming data sources, ensuring correct mapping to Salesforce, Tableau, Marketo, and other relevant platforms.

• Manage, link, and conduct regular data analysis and reporting via SFDC, Tableau, and web analytics tools on key marketing metrics, linking marketing data to Financial Planning & Analysis, and Salesforce funnel analytics to understand demand generation goals, gaps, and alignment to revenue attainment and marketing ROI.

• Conduct advanced cohort analysis to identify prospect behavior and conversion to marketing qualified leads (MQLs) and sales-accepted leads (SALs). Communicate findings to demand generation and marketing leaders to facilitate bottom-up analysis of demand gen plans to meet revenue goals.

• Create waterfall analytics using time-series calculations to determine when demand needs to be created to achieve revenue goals based on sales cycle length for different products.

• Present optimization recommendations based on analyses to support integrated campaign strategy, including targeting and response measurement, email performance, website, local search, etc.

• Automate portions of the process and work with a cross-functional team to improve lead processes and develop actionable optimization recommendations.

• Collaborate with demand generation and sales ops to facilitate the creation of a predictive scoring model for suspect targeting, and analyze marketing prospects for fit and conversion to sales- accepted leads to improve conversion ratios.

GTM Leadership and Executive Presence:

• Assist with marketing optimization planning and training, driving improvements in marketing plans and programs through scalable analytics.

• Provide regular feedback and metrics to the Marketing team to help drive program efficiency and success.

• Assist in developing and delivering presentations for senior marketing leaders, including the Chief Marketing Officer and the Chief Operations Officer.

• May perform other duties and responsibilities that management may deem necessary from time to time.

What You’ll Need:

• 10 years of experience in marketing analytics with at least 5 years of people management experience and a proven track record of driving busine