Director, Marketing & Communications

Type of Appointment: Full-Time, At Will 

Job Classification: Management Personnel Plan (MPP II)

Anticipated Hiring Range: $110,004 - $115,008 annually (Commensurate with experience and qualifications)

Benefits Include: (15) Paid Holidays, up to (24) Paid Vacation Days, Comprehensive Health, Dental, and Vision Benefits, CalPERS Pension Plan- Read the CSU's Comprehensive Benefits Package

Work Hours: Monday - Friday, 8am - 5pm, unless otherwise notified 

Recruitment Closing Date: Open until filled

THE DEPARTMENT:

Cal Poly Pomona's College of Professional and Global Education is a dynamic and responsive enterprise that designs and delivers a wide variety of educational programs to its many constituencies. We continue to serve as a vehicle for building partnerships and collaborative relationships through community involvement, economic development, resource development and program development with business and industry. With continuing economic and social shifts in California, the College of Professional and Global Education has placed particular emphasis on helping today's workforce gain the needed skills and knowledge necessary to compete successfully. We deliver programs to a wide community that extends from our own campus in Pomona, to local and national audiences, and to new expanding international venues. We are committed to helping you stay abreast of advancing technologies, trends, and skills needed to participate as a productive member of the next century's workforce.

DUTIES AND RESPONSIBILITIES: 

Brand Management

• Implement and assess tactics to define and grow dimensions of the CPGE’s brand while ensuring consistency of messaging, cohesive “look and feel”, and identifying opportunities for brand development by communicating key achievements, positive student experiences, etc. through diverse communication channels. Identify and secure opportunities to enhance visibility of CPGE’s brand to regional, national, and international audiences.
• Plan and execute branding strategies to maintain a positive brand presence that is aligned with the university’s brand and strategic priorities for major communication vehicles, including print and digital magazines, earned, and bought media placements, email newsletters, web (including SEO), social media, print and digital signage.
• Develop measures to track brand identity over time, analyzing brand tracking results and adjusting branding strategies.
• Develop and execute short- and long-term marketing communication strategies that reach all key internal and external constituents, and effectively communicate and reinforce the college’s strategy and identity including college and program websites and content. Lead editorial story planning, writing, and editing in college publications and communication channels, media relations, advertising, and marketing.
• Manage all aspects of the college’s marketing and communication strategies for print and digital assets, including, but not limited to website content, social media, email, advertising, digital ads, public relations, events, promotion, and digital marketing efforts. Administer and monitor web tracking software to analyze visitor activity on college websites and online publications.
• Develop market research strategies for CPGE and partner colleges, including identifying target audience and new marketing opportunities. Conduct and manage market research activities, analyze trends and competition to keep abreast of changing markets and other relevant issues for professional education.
• Analyze areas for diversifying portfolio of programs and partners to promote differentiation, scale impact and enrollments, and elevate the college’s visibility. Execute on those with high demand and manageable costs.
• Direct marketing analysis and monitor competitive landscape to ensure differentiated positioning and a competitive advantage of CPGE and its programs.
• Evaluate and implement marketing technology tools that support marketing and communication campaigns in alignment with the college’s and university’s goals.
• Collaborate with academic colleges to develop strategies, content, and programs that align with their marketing and branding efforts. Collaborate with CPP’s Strategic Communications (StratCom) to develop strategies, programs and collaterals that align with the university’s marketing and branding efforts. 
• Develop Key Performance Indicators (KPIs) to project the success and impact of marketing/communications initiatives, evaluate outcomes of marketing, communications, and outreach efforts, and utilize data-in