Product Marketing Manager, Axon Fusus

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As Product Marketing Manager for Axon Fusus, you will play a critical role in defining how Axon’s real-time operations platform is positioned in the market. You will lead the creation of compelling messaging and go-to-market strategies that showcase how Fusus empowers public safety agencies with real-time situational awareness, faster response, and stronger coordination across units and jurisdictions. Collaborating with Product, Sales, and Marketing teams, you will drive awareness, adoption, and growth of Fusus. You will ensure Fusus stands out as the leading platform for operational clarity, helping agencies respond faster, work smarter, and protect life when every second matters.

What You’ll Do

Location: Atlanta, Denver/Boulder OR Scottsdale OR Seattle  
This role is based out of our Atlanta, Denver, Scottsdale, or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

• Develop Product Positioning & Messaging: Craft value propositions and messaging frameworks that resonate with public safety agencies and differentiate Fusus as Axon’s real-time operations platform. Frame Fusus within the broader Axon ecosystem as well as its integrations with third-party partner technologies, ensuring positioning clearly communicates the power of connected real-time operations.
• Drive Go-to-Market Strategies: Partner with Product Management, Sales, and Demand Generation teams to plan and execute launches, campaigns, and adoption initiatives.
• Sales Enablement: Develop sales enablement materials, presentations, playbooks, and tools that equip the sales team to effectively position and sell Fusus.
• Customer Insights: Gather and analyze market feedback to deeply understand customer needs and operational use cases, translating insights into impactful positioning and strategies.
• Content Development: Collaborate with Creative and Content teams to produce engaging collateral such as videos, brochures, success stories, and case studies. Support thought leadership initiatives, such as webinars, customer stories, and industry events, to amplify Fusus’s leadership in real-time operations.
• Market and Competitive Analysis: Conduct ongoing market and category analysis to inform product strategy and ensure Fusus is differentiated in the real-time operations space.
• Performance Measurement: Track and report on the effectiveness of product marketing efforts, using data to optimize strategies.
• Collaboration: Work closely with cross-functional teams, including Product, Demand Generation, Digital Marketing, PR & Communications, and Sales, to ensure alignment and consistency in messaging and execution.

What You Bring

• 5+ years of experience in product marketing, preferably in SaaS, cloud platforms, or public safety technology.
• Strong written and verbal communication skills, with the ability to craft compelling narratives and deliver engaging presentations.
• Experience working on go-to-market strategies for technical or complex products.
• Experience marketing SaaS or cloud platforms in highly regulated, mission-critical industries (public safety, defense, healthcare, etc.).
• Proven ability to collaborate cross-functionally and drive alignment across teams.
• Analytical mindset with experience measuring and optimizing marketing effectiveness using data-driven insights.
• Alignment with Axon’s values:
• Aim Far: You think big and challenge yourself to push boundaries.
• Win Right: You prioritize integrity and doing the right thing.
• Own It: Y